Search Engine News Flash

Google’s search results now show prices
One of Google’s features that I have recently noticed is the prices shown in your search results. With this featured added into Google’s operating system you can now just simply search something you want to buy and prices come up instantly. When you select the option “prices from the page”, Google will try to pull out prices from the web page result, for the query you entered. This will save you so much time looking through every website!

Google, Yahoo! and MSN fights click fraud!
Click fraud is a pain but recently the major search engines have been commended by the Interactive Advertising Bureau (IAB) for helping to reduce click fraud. Click fraud is one of the biggest problems for search engine advertising indicating around 22% of all search engine clicks.

With Google, Yahoo! and MSN passing audits for their Click Measurement Guidelines more can be done to regulate click-count measurement across media companies. With guidelines in place this will help achieve to eliminate and identify fraudulent clicks, measure valid clicks and establish parameters for the accurate buying and selling of cost per click advertising.

With having our three major search engines involved and comply with the IAB guidelines, it is a step closer to reducing click fraud.

Bing’s click share is rising
After Microsoft Bings launch in June the click share has risen 44% according to a report from Efficient Frontier. It really looks positive for Microsoft after the launch and studies show that Bing did particularly well in travel and finance categories. With new figures and statistics arising from all around, it seems intense. Will we see even better results after the Yahoo! and Microsoft deal?
I think it’s good to know Google has now got some competition on board. With Bing doing well hopefully we will be able to see lower click prices.