Dominate Top 10 Position on Google Guaranteed
Do you struggle to get your website to rank at the top 10 position on Google? I’m sure you are.
SEO technology and technique has been around the market for more than 10 years, however most the SEO software on the market today has not changed too much. The method and practice still remains in the OLD concept, which people have adapted to. You may see a change on the interface to make it “FEEL” good but has it been implemented with the new techniques of SEO? The internet has been moving so quick, we need some new blood to fill the market.
After 12 months of research and development, I am proud to announce that our new next revolution of SEO software will be launched early next year. This new automation SEO software will be a MASSIVE phenomenon for the year 2010 and it will change the landscape of the SEO market forever. Please stay with us for new updates on this new exciting development and register your interest for a free trial now by going to Next Generation of SEO
Tuesday, November 24, 2009
Sunday, November 22, 2009
Discover the secret of Google Adwords
How to get STUNNING results and gain super CHEAP traffic with Google AdWords
I’m going to share with you an AdWords Secret. This secret strategy has been used by SMART affiliate marketers who take advantage of Google AdWords to generate millions of dollars through super CHEAP traffic with Google Adwords. Here’s how you can do the same.
Affiliate marketers generally promote peoples products or services and receive a commission on a percentage of sales or leads generated. They also gain income from the Google AdSense by driving super cheap traffic to their website using Google Adwords.
So how are these affiliate marketers generating millions of dollars on small commissions by selling other people’s products or services with Google Adwords, while most of the mainstream product and service providers are burning their PPC money to trying hard to find the buyers?
Before we tell you our secret, let’s look at how your current Google AdWords works.
We know that you have set up your Google AdWords account. You have done your keyword research carefully from all the techniques you can learn on the net with the Google Keyword Suggestion tool, WordTracker or whatever you can find on the internet. You have picked all the “GOOD” keywords you believe that will generate sales for you and have added your keywords to your Ad Groups.
Then you set your monthly budget and launch your Google AdWords campaigns, with excitement you wait for buyers to come to your door.
However, after running your AdWords campaigns for a few weeks or months, you discover that the competition is so high! Majority of the time your high search volume keywords have been deactivated because your Max CPC is too low, you possibly keep increasing your Max CPC in order to get your ads to show up on the first page of Google search results.
Then after you discover that your ad spending is skyrocketing to the roof, your ad CTR is very low and your landing page did not convert. Your dream Google AdWords campaigns are running into a nightmare.
If the above sounds familiar to you, then you are not alone. Thousands of AdWords advertisers are facing the same problem as you. So now you are probably wondering what the solution is.
For most PPC advertisers, high CPC, low CTR, low conversion rate and poor ROI is a nightmare for their Google Adwords campaigns.
You want to reduce your CPC, your want to improve your quality score, you want to improve your conversion, you want to improve your landing page and increase your ROI.
However, the most challenge question is: HOW can I do that?
Now, we would like to share with you the hidden secret that will blow your competitors away and massively reduce your CPC spending in just 30 minutes.
After 12 months of research and analysis of hundreds of Google Adwords accounts, we finally discover this hidden secret that most PPC advertisers have ignored.
Now listen, this hidden secret will completely change the way how you manage your Google Adwords and other PPC campaigns, it will make a difference between you being a winner or loser. It will allow you to get 1000’s of super cheap traffic to your website day after day just like those smart affiliate marketers did.
Ok, let’s get started!!
In order to:
- Reduce your CPC
- Improve your ad quality score
- Improve your conversion rate
- Increase your ROI
You need to create MANY MANY Ad Groups with one or two keywords and ads in each Ad Group, so that your keywords will match to each ad in each Ad Groups. GOT IT??
So, how many Ad Groups are to be considered as “many”? Well, it is not 20, 50 or 100, basically you need to create hundreds or even thousands Ad Groups.
One Google AdWords account allows you to create 25 campaigns and 2000 Ad Groups per campaign. So you can promote 2,000 to 4,000 keywords per Ad Group, this will allow you to drive massive cheap traffic from Google AdWords.
Take FULL Advantage of the Google AdWords Contents Network
and drive More Super Cheap Traffic
Google's Content Network has transformed considerably and will change even more in the next 6 months.
Most people are 2 or 3 years behind.
When you're up to date, it'll be like being 2 years AHEAD of the pack because there are gratifying quantities of quality traffic available on Google's Content Network. Google is introducing all kinds of new features soon, in addition to new things you may not know of yet.
Now once you understand this hidden secret, then you can multiply this concept with Google AdWords contents network and get more SUPER CHEAP traffic to your website without paying high CPC, leave your competitors alone and enjoy the power of Google AdWords.
How can you do that?
Right, you use the same concept as mentioned above and create Content Network ads.
According to Google there is a high inventory for the Content Network that only cost a penny compared to a few dollars even $20.00 or $30.00 per clicks in the Search Network.
All you need to do is simply create a separate campaign for the Content Network, and use the same concept as above to create hundreds or thousands of Ad Groups with 1 or 2 keywords and image ads in each Ad Group. You will generate 1,000’s of super cheap traffic for a few cents per click.
You may be wondering how long it will take to create hundreds or thousands Ad Groups? If you do it manually, it will take hundreds of hours and even weeks. Just try it yourself; you will quickly learn that it is a nightmare. This probably is one of the reasons why most of the advertisers never take the time to create their campaigns properly because they’re just too lazy to either take easy way or they don’t have time.
You don’t need to panic! This is exactly where PPC AdMax comes from. Now you can do this very time consuming work easily with PPC AdMax! This is the new next generation PPC Campaign creation and management tool to help you to create thousands of highly relevant quality ads in less than 10 minutes with a click of button.
Lets show you exactly how it works:
Let’s re-cap this again on what PPC AdMax can do for you:
- Managing and reducing the escalation of pay per click costs
- Successfully launch high quality relevant PPC campaigns
- Improve Quality Score and lower you bid costs simultaneously
- Gain quality traffic to your website and boost click through rates on your ads
- Save money by keeping your estimated budget and increase the return on your investment
- Create 5000+ Ad Groups with 2 or 3 ads per Ad Groups in less than 10 minutes.
In this flagship launch, we are offering for a very limited time only a 50% discount ($149.95) for this amazing tool! But we reserve the right to increase the price to $299.95 at any time after this point.
Consider this: how much you are paying for your Google AdWords each month? What happens if you implement this new AdWords campaign strategy and reduce your CPC by 10%? How about 20% or 30%? If your current monthly spending is $2,000 per month, 10% of CPC reduce will save you $200.00 dollars.
Let me help you with the math :) That’s $200 saving per month of $2,400 per year for a piece of software that only costs $149.95 and that's not even taking into consideration the amount of time you are saving if you doing all this manually.
But here's the catch: Every minute you delay this you could wind up costing you dearly, IF you can get in at ALL.
The choice is clear you can continue to waste time bumbling around blindly trying to figure out how to reduce your CPC and improve your ROI, or you can...
Get With The Proven Winners.
Try it risk free today! This software is backed by our no-questions-asked 100% money back guarantee!
I’m going to share with you an AdWords Secret. This secret strategy has been used by SMART affiliate marketers who take advantage of Google AdWords to generate millions of dollars through super CHEAP traffic with Google Adwords. Here’s how you can do the same.
Affiliate marketers generally promote peoples products or services and receive a commission on a percentage of sales or leads generated. They also gain income from the Google AdSense by driving super cheap traffic to their website using Google Adwords.
So how are these affiliate marketers generating millions of dollars on small commissions by selling other people’s products or services with Google Adwords, while most of the mainstream product and service providers are burning their PPC money to trying hard to find the buyers?
Before we tell you our secret, let’s look at how your current Google AdWords works.
Are you paying too much for your Google AdWords?
We know that you have set up your Google AdWords account. You have done your keyword research carefully from all the techniques you can learn on the net with the Google Keyword Suggestion tool, WordTracker or whatever you can find on the internet. You have picked all the “GOOD” keywords you believe that will generate sales for you and have added your keywords to your Ad Groups.
Then you set your monthly budget and launch your Google AdWords campaigns, with excitement you wait for buyers to come to your door.
However, after running your AdWords campaigns for a few weeks or months, you discover that the competition is so high! Majority of the time your high search volume keywords have been deactivated because your Max CPC is too low, you possibly keep increasing your Max CPC in order to get your ads to show up on the first page of Google search results.
Then after you discover that your ad spending is skyrocketing to the roof, your ad CTR is very low and your landing page did not convert. Your dream Google AdWords campaigns are running into a nightmare.
If the above sounds familiar to you, then you are not alone. Thousands of AdWords advertisers are facing the same problem as you. So now you are probably wondering what the solution is.
STOP BURNING YOUR MONEY
For most PPC advertisers, high CPC, low CTR, low conversion rate and poor ROI is a nightmare for their Google Adwords campaigns.
You want to reduce your CPC, your want to improve your quality score, you want to improve your conversion, you want to improve your landing page and increase your ROI.
However, the most challenge question is: HOW can I do that?
Now, we would like to share with you the hidden secret that will blow your competitors away and massively reduce your CPC spending in just 30 minutes.
Discover the secret of Google Adwords
After 12 months of research and analysis of hundreds of Google Adwords accounts, we finally discover this hidden secret that most PPC advertisers have ignored.
Now listen, this hidden secret will completely change the way how you manage your Google Adwords and other PPC campaigns, it will make a difference between you being a winner or loser. It will allow you to get 1000’s of super cheap traffic to your website day after day just like those smart affiliate marketers did.
Ok, let’s get started!!
In order to:
- Reduce your CPC
- Improve your ad quality score
- Improve your conversion rate
- Increase your ROI
You need to create MANY MANY Ad Groups with one or two keywords and ads in each Ad Group, so that your keywords will match to each ad in each Ad Groups. GOT IT??
So, how many Ad Groups are to be considered as “many”? Well, it is not 20, 50 or 100, basically you need to create hundreds or even thousands Ad Groups.
One Google AdWords account allows you to create 25 campaigns and 2000 Ad Groups per campaign. So you can promote 2,000 to 4,000 keywords per Ad Group, this will allow you to drive massive cheap traffic from Google AdWords.
Take FULL Advantage of the Google AdWords Contents Network
and drive More Super Cheap Traffic
Google's Content Network has transformed considerably and will change even more in the next 6 months.
Most people are 2 or 3 years behind.
When you're up to date, it'll be like being 2 years AHEAD of the pack because there are gratifying quantities of quality traffic available on Google's Content Network. Google is introducing all kinds of new features soon, in addition to new things you may not know of yet.
Now once you understand this hidden secret, then you can multiply this concept with Google AdWords contents network and get more SUPER CHEAP traffic to your website without paying high CPC, leave your competitors alone and enjoy the power of Google AdWords.
How can you do that?
Right, you use the same concept as mentioned above and create Content Network ads.
According to Google there is a high inventory for the Content Network that only cost a penny compared to a few dollars even $20.00 or $30.00 per clicks in the Search Network.
All you need to do is simply create a separate campaign for the Content Network, and use the same concept as above to create hundreds or thousands of Ad Groups with 1 or 2 keywords and image ads in each Ad Group. You will generate 1,000’s of super cheap traffic for a few cents per click.
Create 5000+ high quality score ads and Ad Groups in less than 10 minutes
You may be wondering how long it will take to create hundreds or thousands Ad Groups? If you do it manually, it will take hundreds of hours and even weeks. Just try it yourself; you will quickly learn that it is a nightmare. This probably is one of the reasons why most of the advertisers never take the time to create their campaigns properly because they’re just too lazy to either take easy way or they don’t have time.
You don’t need to panic! This is exactly where PPC AdMax comes from. Now you can do this very time consuming work easily with PPC AdMax! This is the new next generation PPC Campaign creation and management tool to help you to create thousands of highly relevant quality ads in less than 10 minutes with a click of button.
Lets show you exactly how it works:
Let’s re-cap this again on what PPC AdMax can do for you:
- Managing and reducing the escalation of pay per click costs
- Successfully launch high quality relevant PPC campaigns
- Improve Quality Score and lower you bid costs simultaneously
- Gain quality traffic to your website and boost click through rates on your ads
- Save money by keeping your estimated budget and increase the return on your investment
- Create 5000+ Ad Groups with 2 or 3 ads per Ad Groups in less than 10 minutes.
SPECIAL GRAND LAUNCHING PROMOTION OFFER
In this flagship launch, we are offering for a very limited time only a 50% discount ($149.95) for this amazing tool! But we reserve the right to increase the price to $299.95 at any time after this point.
Consider this: how much you are paying for your Google AdWords each month? What happens if you implement this new AdWords campaign strategy and reduce your CPC by 10%? How about 20% or 30%? If your current monthly spending is $2,000 per month, 10% of CPC reduce will save you $200.00 dollars.
Let me help you with the math :) That’s $200 saving per month of $2,400 per year for a piece of software that only costs $149.95 and that's not even taking into consideration the amount of time you are saving if you doing all this manually.
But here's the catch: Every minute you delay this you could wind up costing you dearly, IF you can get in at ALL.
The choice is clear you can continue to waste time bumbling around blindly trying to figure out how to reduce your CPC and improve your ROI, or you can...
Get With The Proven Winners.
Try it risk free today! This software is backed by our no-questions-asked 100% money back guarantee!
Christmas Special 20% off all software
The end of 2009 is near and we would like to celebrate with you our Christmas special! This is the best time to focus on your internet marketing to get your sales skyrocketing through the roof! At this very special time of the year purchase any of our latest software and receive a huge 20% OFF! This includes everything! Includes our Internet Marketing Suite and all subscriptions!*
Our software includes:
SEO Suite v8.0 ™
The #1 All-In-One search engine optimization (SEO) tool that drives traffic to your website for FREE. It includes search engine submission, site optimization, web ranking, link popularity, Meta Tag Editor, Page Creator, Keyword Builder and more...
PPC BidMax v5.1 ™
The ultimate in automated Per Per Click bid management software tool. This is an essential PPC bid management tool to help you manage online advertising campaigns for Google Adwords, Yahoo! Search Marketing and MSN AdCenter under one simple interface. Read More…
Mail Communicator v3.0 ™
Most powerful email marketing tool that sends "personalized" messages to your clients and subscribers, stay in touch with customers, keep your customers coming back to buy from you. Read More…
Dynamic Submission v7.0 ™
The #1 All-In-One web promotion and internet marketing tool that drives traffic to your web site for FREE. It includes search engine submission, site optimization, web ranking, link popularity, Meta Tag Editor, Page Creator, Keyword Builder and more...
AdMax v1.0 ™
The PPC AdMax is the ultimate solution for creating PPC campaigns within minutes! Why waste valuable time setting each and every campaign manually when now the PPC AdMax can do it for you! All you need are your keywords and AdMax will create 100% relevant and strong campaigns including the text ad and landing page. Read More…
Email Validator ™
Email Validator™ is a simple but very powerful tool for anyone to check email addresses from a mailing list and determine if the emails are valid or not. Our Email Validator™ is easy to use and reliable. It can verify and clean up mailing lists and avoids Bounce-back / Undelivered emails from your mail box. Read More…
*Offer ends on the 31st of December 2009
To purchase please enter Promotional Code for 20% off: XMAS20
Our software includes:
SEO Suite v8.0 ™
The #1 All-In-One search engine optimization (SEO) tool that drives traffic to your website for FREE. It includes search engine submission, site optimization, web ranking, link popularity, Meta Tag Editor, Page Creator, Keyword Builder and more...
PPC BidMax v5.1 ™
The ultimate in automated Per Per Click bid management software tool. This is an essential PPC bid management tool to help you manage online advertising campaigns for Google Adwords, Yahoo! Search Marketing and MSN AdCenter under one simple interface. Read More…
Mail Communicator v3.0 ™
Most powerful email marketing tool that sends "personalized" messages to your clients and subscribers, stay in touch with customers, keep your customers coming back to buy from you. Read More…
Dynamic Submission v7.0 ™
The #1 All-In-One web promotion and internet marketing tool that drives traffic to your web site for FREE. It includes search engine submission, site optimization, web ranking, link popularity, Meta Tag Editor, Page Creator, Keyword Builder and more...
AdMax v1.0 ™
The PPC AdMax is the ultimate solution for creating PPC campaigns within minutes! Why waste valuable time setting each and every campaign manually when now the PPC AdMax can do it for you! All you need are your keywords and AdMax will create 100% relevant and strong campaigns including the text ad and landing page. Read More…
Email Validator ™
Email Validator™ is a simple but very powerful tool for anyone to check email addresses from a mailing list and determine if the emails are valid or not. Our Email Validator™ is easy to use and reliable. It can verify and clean up mailing lists and avoids Bounce-back / Undelivered emails from your mail box. Read More…
*Offer ends on the 31st of December 2009
To purchase please enter Promotional Code for 20% off: XMAS20
Search Engine News Flash
Effective search reason on Google!!
Google has always tried to make the searches more effective for their users, so how can it be done? Here are some helpful hints from Google’s expert to give you a head start. Feel free to share it with your friends. This video shows what’s the best way to narrow your search to get the exact results you are looking for, without wasting your time going through hundreds of websites. Here are some examples:
If you would like to use a phase match you can use double quotes “Red Roses.” if you want roses but not Red you can search using a minus symbol in front e.g. – Red rose, then your search will give you all the results with all types of roses besides “RED”.
If you are searching for Red rose on a particular site. You will just have to type in, “Site: www.roses.com red rose” then the search result will only show the keywords you are looking for within the site.
Learn more at: http://www.youtube.com/watch?v=vqWoeuZ3Tbk
Why would a site's FAQ page rank above its homepage?
Here is a helpful video from Google’s representative Matt Cutts explaining “Why would a site's FAQ page rank above its homepage”? Sometimes when you search for a company you wouldn’t get their main page as your number one search result. For example, you search for “abc123 Pty Ltd” and the result would be www.abc123/FAQ that shows on the top of the search. So why does that happen?
Well according to Matt, If your FAQ is ranked higher then your root page, this means your root page has not enough content compared to your FAQ page. Your FAQ page can also have more relevant keywords that the users are searching for and it might be that there are more people who are linked to the certain page to give you a higher ranking.
Learn more from matt at: http://www.youtube.com/watch?v=x7ST3kDdjUk
Google transforming the next generation’s communication tool
Google has done it again! As futuristic as a flying car: Google now translates as you type has just been released. The new launch of the three new features as well as a new look and feel for Google Translator has taken the world by storm.
The new features are translated instantly, read and write any language and text-to-speech!
Google Translate now offers 51 languages, representing over 98% of Internet users today. Who needs a translation dictionary when Google translates at the tip of your fingers!
Read and learn more at http://googleblog.blogspot.com/2009/11/new-look-for-google-translate.html
Unbeatable pricing from Google
As a modern online user we admittedly consume a lot of online personal data and the last thing we want to do is take our laptop with us everywhere we go. So why not store your information on an online database where you can access it anywhere in the world. Where can you find the best price?? Google of course. You can now buy Google storage plans for: $5/yr for 20GB, up to 16TB ($4K/yr): New prices are 2x storage at 1/4th old price.
Read more: http://googlephotos.blogspot.com/2009/11/twice-storage-for-quarter-of-price.html
Google has always tried to make the searches more effective for their users, so how can it be done? Here are some helpful hints from Google’s expert to give you a head start. Feel free to share it with your friends. This video shows what’s the best way to narrow your search to get the exact results you are looking for, without wasting your time going through hundreds of websites. Here are some examples:
If you would like to use a phase match you can use double quotes “Red Roses.” if you want roses but not Red you can search using a minus symbol in front e.g. – Red rose, then your search will give you all the results with all types of roses besides “RED”.
If you are searching for Red rose on a particular site. You will just have to type in, “Site: www.roses.com red rose” then the search result will only show the keywords you are looking for within the site.
Learn more at: http://www.youtube.com/watch?v=vqWoeuZ3Tbk
Why would a site's FAQ page rank above its homepage?
Here is a helpful video from Google’s representative Matt Cutts explaining “Why would a site's FAQ page rank above its homepage”? Sometimes when you search for a company you wouldn’t get their main page as your number one search result. For example, you search for “abc123 Pty Ltd” and the result would be www.abc123/FAQ that shows on the top of the search. So why does that happen?
Well according to Matt, If your FAQ is ranked higher then your root page, this means your root page has not enough content compared to your FAQ page. Your FAQ page can also have more relevant keywords that the users are searching for and it might be that there are more people who are linked to the certain page to give you a higher ranking.
Learn more from matt at: http://www.youtube.com/watch?v=x7ST3kDdjUk
Google transforming the next generation’s communication tool
Google has done it again! As futuristic as a flying car: Google now translates as you type has just been released. The new launch of the three new features as well as a new look and feel for Google Translator has taken the world by storm.
The new features are translated instantly, read and write any language and text-to-speech!
Google Translate now offers 51 languages, representing over 98% of Internet users today. Who needs a translation dictionary when Google translates at the tip of your fingers!
Read and learn more at http://googleblog.blogspot.com/2009/11/new-look-for-google-translate.html
Unbeatable pricing from Google
As a modern online user we admittedly consume a lot of online personal data and the last thing we want to do is take our laptop with us everywhere we go. So why not store your information on an online database where you can access it anywhere in the world. Where can you find the best price?? Google of course. You can now buy Google storage plans for: $5/yr for 20GB, up to 16TB ($4K/yr): New prices are 2x storage at 1/4th old price.
Read more: http://googlephotos.blogspot.com/2009/11/twice-storage-for-quarter-of-price.html
Get started now on Social Media Optimization!
Social media is now becoming more relevant to business owners, by focusing on the social networking sites; this is the new way of search engine marketing and a new age of interaction. User generated content has become very useful and valuable as it is real human interaction.
Social media come in different forms and applications, including communication, collaboration, multimedia, reviews and opinions and entertainment. Included in these different forms are social networking sites (Facebook, Twitter, LinkedIn), Blogs (Word Press, Blogger), Wikis (Wikipedia, Wetpaint), Social bookmarking (Delicious, Google Reader, CiteULike), Article Submissions (ezine, ariclebase) and RSS (Rich Site Summary). By creating links through the above sites is substantially important as you want to generate as much traffic as possible. More traffic equals more sales and brand awareness.
The most popular social media applications are networking sites, by using these sites it’s a fantastic way to promote your business through “word of mouth”. Although this is done online, this interaction is very successful and also helps with your website ranking. Social media networking sites are generally free and available for anyone to use. It’s promising to start now as this new form of communication will increase your web presence and traffic. This is social media optimization (SMO).
Here are some points on Social Media Optimization:
• It does not cost money to run a SMO campaign
• SMO is a good tool for branding
• SMO is a great tool due to its penetration in the target markets
• What are various methods for SMO? Have a think…
• SMO can do wonders for direct sales, direct marketing of products and services
• Active participation in community forums and discussions with meaningful inputs are excellent
Social media optimization can be a very useful tool to generate the traffic for any website if used effectively. The benefits are that it’s simply free but it requires sustained efforts for generating quality leads. This is part one of our social media introductions, stay tuned for part 2 and I will discuss on how to actively use these tools and show you the important steps to follow.
Kiky Tse is an Internet Marketing consultant for Apex Pacific. Apex Pacific is the world's leading provider of Internet Marketing and Web Promotion solutions that help organizations of all sizes increase their online marketing presence, leading to stronger business results. Apex Pacific have been in the Internet marketing industry since 1998 developing and providing products and technologies for search engine optimization (SEO), Pay-Per-Click (PPC) Bid Management and Email Marketing solutions. Please visit Apex Pacific at http://www.apexpacific.com or email service@apexpacific.com.
Social media come in different forms and applications, including communication, collaboration, multimedia, reviews and opinions and entertainment. Included in these different forms are social networking sites (Facebook, Twitter, LinkedIn), Blogs (Word Press, Blogger), Wikis (Wikipedia, Wetpaint), Social bookmarking (Delicious, Google Reader, CiteULike), Article Submissions (ezine, ariclebase) and RSS (Rich Site Summary). By creating links through the above sites is substantially important as you want to generate as much traffic as possible. More traffic equals more sales and brand awareness.
The most popular social media applications are networking sites, by using these sites it’s a fantastic way to promote your business through “word of mouth”. Although this is done online, this interaction is very successful and also helps with your website ranking. Social media networking sites are generally free and available for anyone to use. It’s promising to start now as this new form of communication will increase your web presence and traffic. This is social media optimization (SMO).
Here are some points on Social Media Optimization:
• It does not cost money to run a SMO campaign
• SMO is a good tool for branding
• SMO is a great tool due to its penetration in the target markets
• What are various methods for SMO? Have a think…
• SMO can do wonders for direct sales, direct marketing of products and services
• Active participation in community forums and discussions with meaningful inputs are excellent
Social media optimization can be a very useful tool to generate the traffic for any website if used effectively. The benefits are that it’s simply free but it requires sustained efforts for generating quality leads. This is part one of our social media introductions, stay tuned for part 2 and I will discuss on how to actively use these tools and show you the important steps to follow.
Kiky Tse is an Internet Marketing consultant for Apex Pacific. Apex Pacific is the world's leading provider of Internet Marketing and Web Promotion solutions that help organizations of all sizes increase their online marketing presence, leading to stronger business results. Apex Pacific have been in the Internet marketing industry since 1998 developing and providing products and technologies for search engine optimization (SEO), Pay-Per-Click (PPC) Bid Management and Email Marketing solutions. Please visit Apex Pacific at http://www.apexpacific.com or email service@apexpacific.com.
Tuesday, October 20, 2009
Featured Offer- Mail Communicator V3.0 with Email Tracking
Our sizzling featured offer for the month of November is the Mail Communicator™ V3.0. With its friendly and easy to use interface, you can now start to create your email campaigns! The Mail Communicator™ has powerful features to help guide you, plan, prepare and target your audience. Creating successful campaigns is easier than ever and this month we are also throwing in one year of Email Tracking at 40% off!* The Email Tracker is an excellent additional feature that tracks all your emails and provides you with reports. Recognize who are seeing your emails, know your email bounce backs, know your conversions of sales and of course see your return on investment! This is the first step to help your business make the maximum profit from direct email marketing.
Features include:
• Preview the email message before sending
• Send email by message rule
• Auto Responder
• Send personalized attachments
• Continue to send failed emails
• Reporting
• Automatically check the Remove list before sending
• Support customized Port number for Email Validator
• Remove Emails if they bounce-back twice
• Send Emails by Filter
Purchase now and receive 40% off Email Tracker! That’s a huge saving!
*Offer ends 30st of November 2009
Click here for more information or contact our sales team at sales@apexpacific.com
Features include:
• Preview the email message before sending
• Send email by message rule
• Auto Responder
• Send personalized attachments
• Continue to send failed emails
• Reporting
• Automatically check the Remove list before sending
• Support customized Port number for Email Validator
• Remove Emails if they bounce-back twice
• Send Emails by Filter
Purchase now and receive 40% off Email Tracker! That’s a huge saving!
*Offer ends 30st of November 2009
Click here for more information or contact our sales team at sales@apexpacific.com
Search Engine News Flash
AdWords launched for small businesses!
Google has now officially launched a simplified beta version of Google AdWords which targets small businesses that are still learning the full potential of the regular AdWords. You don’t have to spend too much time managing your campaigns anymore as the simple steps minimize efforts including design Ads, select keywords or budgets. Don’t stress because your business will still be listed in sponsored results.
AdWords Local Listing Ads for small businesses require no management of ad creative, keywords, bidding or budget management. You just select a standard category that best describes your business and Google will determine the cost and will ensure the ad is seen by people looking in that category and location.
Features of the simplified AdWords:
• Free call-tracking, announcing each forwarded customer call (‘This caller brought to you by Google’)
• Full report on the number of calls, clicks to your ad, requests for driving directions, and clicks to your info window on Google Maps
• The option to cancel your ad at any time
Don’t get excited yet because this is only available in some parts of the US, if it does well I’m sure we will soon see it hitting all countries.
Google’s ranking algorithms, are poor links bad?
While link building is one of the effective ways to increase your ranking on search engines, have you thought about the links to your site that are low quality? The goal for many website owners is to build a good reputation for their site and by adding poor quality links may tamper with your rankings. But from my findings you do not have to stress too much as I have found a source stating that poor quality incoming links have little effect on your ranking.
The facts are that linking is a major factor in Google’s ranking algorithms but it is one out of many that contribute to your ranking on search engines. Other factors include how your website is structured, your title and your keywords and description etc. Just make sure your website is structured well and you may want to minimize your bad links but this is only one aspect on how Google judges your site.
Google cannot dominate all countries
People that deal with internet marketing knows that Google is one of the major search engines out there. It dominates majority of the world but in this case there is one part of the world where it can’t get in as number 1. Yes Google cannot get into China. In China the search engine that dominates is called Baidu.
Baidu is Chinas most popular search engine and accounts for around three out of four online searches. Recently Baidu has announced that its popular services will now reach mobile phones giving Google a whole new head spin. One of Baidu’s projects is to provide search for mobile internet sites and will also be released for iPhones. With Chinese mobile users performed over 270 million web searches in the second quarter this year I believe that it will be a success.
Google has now officially launched a simplified beta version of Google AdWords which targets small businesses that are still learning the full potential of the regular AdWords. You don’t have to spend too much time managing your campaigns anymore as the simple steps minimize efforts including design Ads, select keywords or budgets. Don’t stress because your business will still be listed in sponsored results.
AdWords Local Listing Ads for small businesses require no management of ad creative, keywords, bidding or budget management. You just select a standard category that best describes your business and Google will determine the cost and will ensure the ad is seen by people looking in that category and location.
Features of the simplified AdWords:
• Free call-tracking, announcing each forwarded customer call (‘This caller brought to you by Google’)
• Full report on the number of calls, clicks to your ad, requests for driving directions, and clicks to your info window on Google Maps
• The option to cancel your ad at any time
Don’t get excited yet because this is only available in some parts of the US, if it does well I’m sure we will soon see it hitting all countries.
Google’s ranking algorithms, are poor links bad?
While link building is one of the effective ways to increase your ranking on search engines, have you thought about the links to your site that are low quality? The goal for many website owners is to build a good reputation for their site and by adding poor quality links may tamper with your rankings. But from my findings you do not have to stress too much as I have found a source stating that poor quality incoming links have little effect on your ranking.
The facts are that linking is a major factor in Google’s ranking algorithms but it is one out of many that contribute to your ranking on search engines. Other factors include how your website is structured, your title and your keywords and description etc. Just make sure your website is structured well and you may want to minimize your bad links but this is only one aspect on how Google judges your site.
Google cannot dominate all countries
People that deal with internet marketing knows that Google is one of the major search engines out there. It dominates majority of the world but in this case there is one part of the world where it can’t get in as number 1. Yes Google cannot get into China. In China the search engine that dominates is called Baidu.
Baidu is Chinas most popular search engine and accounts for around three out of four online searches. Recently Baidu has announced that its popular services will now reach mobile phones giving Google a whole new head spin. One of Baidu’s projects is to provide search for mobile internet sites and will also be released for iPhones. With Chinese mobile users performed over 270 million web searches in the second quarter this year I believe that it will be a success.
Email Marketing to Take Your Business to the Next Level
Electronic mail marketing has now become the most influential marketing tool that helps in achieving an exceptional outcome. Email marketing is the best and cheapest way to improve your sale and to make people aware of the products and services you provide or offer. It becomes easier for the companies to communicate with their clients through email; this helps them in promoting their products and services and thus helps them to increase their sales too.
Following are the few reasons that will make you think why you should choose email marketing for your sales promotion
1) Easy on the pocket
Email marketing can be done in completely affordable cost as it does not requires postage expense; the products or services are sold virtually and you can email your products and services to as many people as you can and for that you have to pay in fractions for each mail.
2) Targeted mailing
Email marketing helps you in creating email databases into categories which means that you can categorize your clients on the basis of their response to your offer. For an instance you can send more offers to attract the clients whom you have already mailed and send another mail to those clients who are interested in your services giving them more information about the services.
3) Electronic mail marketing is completely down to business
Email marketing drives the client direct to your store or to your website as it is extremely an effectual way to commune with your clients and updating them with the new services and offers which helps in developing customers trust, and building relationship.
4) Quick response
An email campaign generates quick responses as it is an easy and cheap way of communication therefore it provides functional and instantaneous information to the clients and also generates quick response from the clients to the companies.
5) Trouble-free
Email marketing is quite user friendly and effective too. It is easy to use as it includes features that will help in giving your mail more catchy look and helps in building trust among your customers
Article Source: http://EzineArticles.com/?expert=Daisy_Rockwell
Following are the few reasons that will make you think why you should choose email marketing for your sales promotion
1) Easy on the pocket
Email marketing can be done in completely affordable cost as it does not requires postage expense; the products or services are sold virtually and you can email your products and services to as many people as you can and for that you have to pay in fractions for each mail.
2) Targeted mailing
Email marketing helps you in creating email databases into categories which means that you can categorize your clients on the basis of their response to your offer. For an instance you can send more offers to attract the clients whom you have already mailed and send another mail to those clients who are interested in your services giving them more information about the services.
3) Electronic mail marketing is completely down to business
Email marketing drives the client direct to your store or to your website as it is extremely an effectual way to commune with your clients and updating them with the new services and offers which helps in developing customers trust, and building relationship.
4) Quick response
An email campaign generates quick responses as it is an easy and cheap way of communication therefore it provides functional and instantaneous information to the clients and also generates quick response from the clients to the companies.
5) Trouble-free
Email marketing is quite user friendly and effective too. It is easy to use as it includes features that will help in giving your mail more catchy look and helps in building trust among your customers
Article Source: http://EzineArticles.com/?expert=Daisy_Rockwell
Mail Communicator- a perfect tool for targeted mass- mailing
Ongoing attraction of new clients is a key part of a successful business strategy, but staying in touch with existing customers is equally important for any company. Keeping them updated about new products, services and changes in your prices helps you improve customer loyalty and stimulate cross-sales, which is always good. Emails have been long considered to be the most efficient and flexible method of delivering business information to a large number of clients, so if you need a reliable tool that can quickly deliver thousands of personalized emails to your customers, try Mail Communicator!
***Mail Communicator is a powerful, yet compact and affordable email marketing application that greatly facilitates the task of preparing and dispatching hundreds and thousands of permission-based personalized emails, monitoring the efficiency of your campaigns and processing incoming messages.***The software comes pre-loaded with advanced features that will save hours and hours of your time every week and will make your everyday work easier than ever. Mail Communicator features a simple opt in/out mechanism, a flexible auto-responder, email tracking and reporting tools, bulk email sending and merging functions, as well as a comprehensive marketing campaign manager. If there is anything you ever wanted to see in an application of this kind – it’s there!
No matter how you use Mail Communicator, you will find it extremely useful in any capacity. Choose the version you think meets your needs better (from Standard, Professional and Enterprise) and start exploring the nearly endless business capabilities of email marketing campaigns right now!
***Software reviewed by Pavel Gorenitsyn at http://3d2f.com/
***Mail Communicator is a powerful, yet compact and affordable email marketing application that greatly facilitates the task of preparing and dispatching hundreds and thousands of permission-based personalized emails, monitoring the efficiency of your campaigns and processing incoming messages.***The software comes pre-loaded with advanced features that will save hours and hours of your time every week and will make your everyday work easier than ever. Mail Communicator features a simple opt in/out mechanism, a flexible auto-responder, email tracking and reporting tools, bulk email sending and merging functions, as well as a comprehensive marketing campaign manager. If there is anything you ever wanted to see in an application of this kind – it’s there!
No matter how you use Mail Communicator, you will find it extremely useful in any capacity. Choose the version you think meets your needs better (from Standard, Professional and Enterprise) and start exploring the nearly endless business capabilities of email marketing campaigns right now!
***Software reviewed by Pavel Gorenitsyn at http://3d2f.com/
Tuesday, September 22, 2009
How can Keyword Match Types impact your campaigns performance?
Would you like to know how to take control of your ads? Draw the right audience to your site and “STOP paying for bad clicks”. You can achieve all that by using the right Keyword Match Type in your campaign.
Different keyword match type has a bid impact for your PPC campaigns:
- Broad match: allows you to target to display your ad if your Keyword is anywhere in the Search term, for example: if you were using the broad match keyword “Pink Rose”, your ad may show when a person searches for either or both keywords, or something that Google believes is similar. It is possible that you may show for both singular and plural forms. Yes your ad will have a lot of impressions but it will also lead you to some wanted clicks.
- Phrase match: allows you to displays your ad only if Search Term and Keyword are in the same order. Here is an quick example of how phrase match works: if you are targeting “Pink Rose” on phrase match it will hit for keywords including the phrase “Pink Rose”, which would include the keywords “long stamp pink roses”, “Pink Large Roses”, “Fresh Pink Rose”, “Fresh Pink Long Stamp Roses” your add will still show. Therefore, as long as those 2 main keywords are included in the search your ad will show. Using Phrase Match will allow you to draw a wider market compared to exact Match but still narrow compared to broad Match which is a good thing as this will save you from paying for bad clicks!
- Exact match: allows you to displays your ad only if the Search Term exactly matches with the Keyword. Here is an example: if you are were selling “Pink Roses” and don’t want to waste clicks on people tying in other relevancy you will use “Pink Roses” on exact match it will hit only for the keyword “Pink Roses”. Yes, this can save you a lot of bad paying clicks but you will lose opportunities when people search for “Large Pink Roses”.
After the explanation above it might have given you some ideas on what your goals are and your desire ROI will be.
Your next step is to choose a suitable keyword match type for the keywords in your campaign in order to maximize your ROI and get the best results by using the right keyword match type.
When you add new keywords to your Google Adwords account, by default it uses “Broad Match”. After running the campaign for a while, you may need to change your keywords to a different match types in order to achieve better results.
Don’t think changing your match type is an easy thing to do, almost all our clients have more 500 or more keywords in their account, and some even have a million keywords!! So what are you going to do?
There are two ways to change your keyword match types:
Manually: You need to login to your Google account to change your match type one by one. As a result it can take you hours by the time you go through the full list, we can truly say this process is very time consuming, it can be worse if you have to specify CPC and Destination URL for each keyword.
Or you can do this automatically with a few button clicks by using PPC BidMax. Here are the 4 step you can take to simplify your life:
1. Open the PPC BidMax and select your account.
2. On the top right hand side there is a button that says “Match Type Convertor”, click on it and your full list of keywords will appear.
3. On the right hand side it will show you your current match type and right next to it there is a drop down button that will allow you to select your new match type
4. Once everything is done click Convert and all the data will be sent to your account!
If you would like to learn more on what our software can do and how it can save you time and money in less then 24hours, please feel free to visit our site: http://www.apexpacific.com/blog/index.php. This is the place where you can view our search engine news and updates. Constantly discover new ways to improve your SEO and PPC strategies!
Different keyword match type has a bid impact for your PPC campaigns:
- Broad match: allows you to target to display your ad if your Keyword is anywhere in the Search term, for example: if you were using the broad match keyword “Pink Rose”, your ad may show when a person searches for either or both keywords, or something that Google believes is similar. It is possible that you may show for both singular and plural forms. Yes your ad will have a lot of impressions but it will also lead you to some wanted clicks.
- Phrase match: allows you to displays your ad only if Search Term and Keyword are in the same order. Here is an quick example of how phrase match works: if you are targeting “Pink Rose” on phrase match it will hit for keywords including the phrase “Pink Rose”, which would include the keywords “long stamp pink roses”, “Pink Large Roses”, “Fresh Pink Rose”, “Fresh Pink Long Stamp Roses” your add will still show. Therefore, as long as those 2 main keywords are included in the search your ad will show. Using Phrase Match will allow you to draw a wider market compared to exact Match but still narrow compared to broad Match which is a good thing as this will save you from paying for bad clicks!
- Exact match: allows you to displays your ad only if the Search Term exactly matches with the Keyword. Here is an example: if you are were selling “Pink Roses” and don’t want to waste clicks on people tying in other relevancy you will use “Pink Roses” on exact match it will hit only for the keyword “Pink Roses”. Yes, this can save you a lot of bad paying clicks but you will lose opportunities when people search for “Large Pink Roses”.
After the explanation above it might have given you some ideas on what your goals are and your desire ROI will be.
Your next step is to choose a suitable keyword match type for the keywords in your campaign in order to maximize your ROI and get the best results by using the right keyword match type.
When you add new keywords to your Google Adwords account, by default it uses “Broad Match”. After running the campaign for a while, you may need to change your keywords to a different match types in order to achieve better results.
Don’t think changing your match type is an easy thing to do, almost all our clients have more 500 or more keywords in their account, and some even have a million keywords!! So what are you going to do?
There are two ways to change your keyword match types:
Manually: You need to login to your Google account to change your match type one by one. As a result it can take you hours by the time you go through the full list, we can truly say this process is very time consuming, it can be worse if you have to specify CPC and Destination URL for each keyword.
Or you can do this automatically with a few button clicks by using PPC BidMax. Here are the 4 step you can take to simplify your life:
1. Open the PPC BidMax and select your account.
2. On the top right hand side there is a button that says “Match Type Convertor”, click on it and your full list of keywords will appear.
3. On the right hand side it will show you your current match type and right next to it there is a drop down button that will allow you to select your new match type
4. Once everything is done click Convert and all the data will be sent to your account!
If you would like to learn more on what our software can do and how it can save you time and money in less then 24hours, please feel free to visit our site: http://www.apexpacific.com/blog/index.php. This is the place where you can view our search engine news and updates. Constantly discover new ways to improve your SEO and PPC strategies!
Monday, September 21, 2009
PPC BidMax – maximize the potential of your PPC campaigns.
Controlling a large PPC campaign is a task that requires thorough knowledge of online advertising and confidence in your actions. However, when it comes to managing multiple campaigns of different types for different customers, the task becomes manifold more complex. Experienced PPC masters have lots of professional secrets, but all of them rely on this or that ad management tool that makes their work much easier and more efficient. If you are a PPC professional managing multiple ad campaigns for many clients, you should definitely check our PPC BidMax. This tool will change the way you work once and for all!
PPC BidMax is an extremely flexible and powerful PPC bid management tool that helps PPC professionals automate bidding and boost ROI in such ad networks as Google AdWords, Yahoo! Search Marketing and MSN Adcenter using a single intuitive interface. Once configured, the software will save you tons of time and money, as you won’t have to monitor your bids all the time and will not overspend when an opportunity to lower bids arises. PPC BidMax covers every aspect of PPC work – account, campaign, AdGroup and keyword management, bidding, reporting, ROI tracking and much more!
Try PPC BidMax to find out how much easier your day-to-day PPC activities can be. This amazing software will become your irreplaceable aide and will help you improve your performance faster than you think!
***Software reviewed by Pavel Gorenitsyn at http://3d2f.com/
PPC BidMax is an extremely flexible and powerful PPC bid management tool that helps PPC professionals automate bidding and boost ROI in such ad networks as Google AdWords, Yahoo! Search Marketing and MSN Adcenter using a single intuitive interface. Once configured, the software will save you tons of time and money, as you won’t have to monitor your bids all the time and will not overspend when an opportunity to lower bids arises. PPC BidMax covers every aspect of PPC work – account, campaign, AdGroup and keyword management, bidding, reporting, ROI tracking and much more!
Try PPC BidMax to find out how much easier your day-to-day PPC activities can be. This amazing software will become your irreplaceable aide and will help you improve your performance faster than you think!
***Software reviewed by Pavel Gorenitsyn at http://3d2f.com/
Search Engine News Flash
Google’s new search engine!
Since the merge with Bing and Yahoo!, Google has now announced that they will also be launching a new project, which is a new version of Google Search. Puzzled? Yes they are going to launch a new updated edition of Google’s search engine to replace the old one. Maybe Google feels slightly threatened with the new competition. Bing and Yahoo have also recently partnered up with Facebook and they are doing extremely well with the click share.
From the research I have gathered the reason why they are working so hard on this project is so they can improve the search engines indexing speed giving more relevant search results speedily, better accuracy and comprehensiveness. The change is said to be not that noticeable and most people won’t even notice a difference. If you would like to test this new search engine please visit http://www2.sandbox.google.com/
Who’s the speedier search engine?
Round 1 fight! The arising competition between Google and Bing is becoming slightly more noticeable. Who is stealing whose click share? With the Bing market share growing, Google has plans to speed up search results to gain a few points back.
As I have mention previously Google is also working on updating there search engine (Sandbox) but another plan that’s going to be put into place is Google AJAX. AJAX technology is basically an application framework which uses advanced JavaScript to make pages of search results load faster. Google sees this as an advantage and will use AJAX to reconfigure the speed of there search engine.
Some results say that Bing potentially has a faster speed than Google when it comes to doing searches. But will the implementation of AJAX be faster than Bing??
Geo Meta Tag useless?
Recently I watched one of Matt Cutts (Google) videos on Geo Meta tags. Yes Geo Meta tags don’t actually account for much when it comes to search engine optimization. Geo Meta tags are a standard meta tag that provides the location and country of your website.
A few tips to look out for are:
*Have the right domain name
*Have the right IP Address
*Have content that is geo located
Don’t spend your time looking closely at geo meta tags, use tools where you can assign where your website is located e.g. assigning your domain to a category. An example of this is: Your domain ends with “.com” therefore you can use tools to set your location, to Australia, New Zealand etc.
Google’s variety of languages
Google’s Translate feature has now reached 51 languages. With unfamiliar websites in different languages, Google can now decipher languages and translate them within a few seconds! Although Google has this phenomenal translation feature it is not 100% accurate. I believe this will improve in time and also with additional languages. This feature is great to review documents, projects, emails, web pages!
To see all the languages you can visit http://translate.google.com
Since the merge with Bing and Yahoo!, Google has now announced that they will also be launching a new project, which is a new version of Google Search. Puzzled? Yes they are going to launch a new updated edition of Google’s search engine to replace the old one. Maybe Google feels slightly threatened with the new competition. Bing and Yahoo have also recently partnered up with Facebook and they are doing extremely well with the click share.
From the research I have gathered the reason why they are working so hard on this project is so they can improve the search engines indexing speed giving more relevant search results speedily, better accuracy and comprehensiveness. The change is said to be not that noticeable and most people won’t even notice a difference. If you would like to test this new search engine please visit http://www2.sandbox.google.com/
Who’s the speedier search engine?
Round 1 fight! The arising competition between Google and Bing is becoming slightly more noticeable. Who is stealing whose click share? With the Bing market share growing, Google has plans to speed up search results to gain a few points back.
As I have mention previously Google is also working on updating there search engine (Sandbox) but another plan that’s going to be put into place is Google AJAX. AJAX technology is basically an application framework which uses advanced JavaScript to make pages of search results load faster. Google sees this as an advantage and will use AJAX to reconfigure the speed of there search engine.
Some results say that Bing potentially has a faster speed than Google when it comes to doing searches. But will the implementation of AJAX be faster than Bing??
Geo Meta Tag useless?
Recently I watched one of Matt Cutts (Google) videos on Geo Meta tags. Yes Geo Meta tags don’t actually account for much when it comes to search engine optimization. Geo Meta tags are a standard meta tag that provides the location and country of your website.
A few tips to look out for are:
*Have the right domain name
*Have the right IP Address
*Have content that is geo located
Don’t spend your time looking closely at geo meta tags, use tools where you can assign where your website is located e.g. assigning your domain to a category. An example of this is: Your domain ends with “.com” therefore you can use tools to set your location, to Australia, New Zealand etc.
Google’s variety of languages
Google’s Translate feature has now reached 51 languages. With unfamiliar websites in different languages, Google can now decipher languages and translate them within a few seconds! Although Google has this phenomenal translation feature it is not 100% accurate. I believe this will improve in time and also with additional languages. This feature is great to review documents, projects, emails, web pages!
To see all the languages you can visit http://translate.google.com
PPC management, quick overview for successful campaigns!
For the past 5+ years Paid Search Advertising also known as Pay Per Click and PPC has gained a immeasurable amount of recognition in the search engine industry. Whilst the traditional search engine optimization still remains the number one online marketing strategy, an immense amount of marketers have now discovered the potential of online advertising campaigns. With properly designed and managed PPC campaigns it will guarantee any business an increase in traffic.
Within the boom in search engine optimization and paid search engine advertising a lot of changes have occurred in search engines. All the common names that we hear today is Google, Yahoo!, MSN, Bing etc. With the big names to appear the smaller search engines are slowly dying out. To name a couple that no longer exist is “FindWhat”, “kanoodle” and “ePilot”. Furthermore choosing the right search engines is no longer a problem, just look for the big names.
1. Quick Overview
Pay Per Click (PPC) search engines are built like a bidding network, just like auctions. You are bidding against your competitors for specific, related keywords for more traffic i.e. customers. Keywords are one of the most important components in paid search engine advertising.
The concept of PPC bidding is pretty simple, you bid on the keywords that best relate to the product you are selling. The highest bidder either through position bidding (you choose your keywords and the search engine will give you the position according to the maximum cost per click) or the most relevant ad gets placed at the top of the search results, but you only have to pay the amount you bid if someone clicks through to your website.
Compared to organic search engine optimization (or SEO), the biggest advantage with PPC is that it allows you to target to large amount of targeted keywords that SEO is unable to achieve. You can target hundreds thousands or even millions of keywords.
By advertising with PPC search engines it gives you key advantages:
• The fastest and most effective way to gain traffic
By choosing the most relevant keywords that relates to the products or service you are selling, you are already targeting to the right type of customers. You have full control of how much your are willing to bid for the visitor who is going to visit your website. PPC search engines cheaply directs qualified visitors to you, to your business.
• Exposure and immediate profits
Search engine optimization usually takes 2-6 weeks or even months to list your website onto a search engine. To see quick profitable results then PPC is the best alternative. Most PPC search engines will set your website live either within a couple of hours or maximum a few days. You will definitely see results and sales practically immediately.
2. Successful PPC Campaigns
To get started on a successful PPC campaign the logic behind it is “attract and gain as much traffic as possible and keep your bids as low as possible”. You know you are paying for each and every visitor visiting your website, so it is clear you must make sure you maximise the effectiveness of your PPC campaign. Below are some basic guidelines to help optimize your campaign and ensure your return on investment.
• Good Campaign Structure
To have a good campaign structure you need to plan what you are selling and apply it to the most efficient keywords. A campaign structure consists of your account which is like your store (website), then you have your campaigns (what you are selling/ categories) and then you have your adgroups (keywords that are distinctive to sell your products).
• Focus on highly targeted keywords
As mentioned earlier, PPC Advertising is the most cost effective way to target traffic to your website. To maximise your bidding campaign make sure you choose the right keywords you wish to bid on. The key with choosing the right keywords is to be very specific. For example, instead of bidding on “dog collars” you can consider bidding on “dog flee collars”. Keep in mind you want to target to attract qualified buyers. It will be easier to convert them into paying customers because they have found exactly what they are looking for. And sometimes more specific keywords tend to be less expensive than the general keywords that your competitors are bidding on.
• Good Landing Page
A landing page is the first page of your website to appear when you click on your ad. You have be careful you are not leading your visitor to irrelevant information to what they are looking for. The page should have consistent information to the advertisement. Try to minimize the amount of clicks that have to be made to the purchasing page.
• Customize your advertisements
To attract more attention from qualified buyers, you need to be able to write your ads specifically for each of the keywords you bid on. Think about the type of visitor that we end up looking at your website. An example is: instead of writing an ad for “pies” you can write “home made meat pies”.
• Quality Score
A Quality Score is where the AdWords system calculates if your keywords are matching to your ad. This has been put in place so that the more relevant ad shows up first in search results. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC). So to get the best result you have to gain a higher Quality Score and then your costs will be lower and your ad position will be better.
• Relevant Ads
Your ad is consisted in three parts, the heading, your description and your URL. Make sure your heading is describing what you are targeting to sell, your description relates to the product or service and the URL which doesn’t have to be the same URL as your home page for your website. You may want to target to either a language or a location.
• Bidding Strategy
To control over spending you need to have a bidding strategy. Position bidding is one option to look out for. Position bidding means bidding on a specific position on search engines. After choosing your competitive keywords, in order to maintain a certain position you need to keep changing your max CPC (cost per click) because of the competition. The second option is ROI Bidding. There are two categories, ROAS (Return on acquisition spending) and CPA (Cost per acquisition spending). ROAS is suitable for businesses if they want to see direct sales and CPA is used to generate more leads.
• Tracking and ROI Measurement
Tracking is where you can monitor your clicks to see if they are converting to sales. Of course you want to see if sales are being generated from your PPC campaign. Tools you can use are Google Analytics or Yahoo Web Analytics. By using either of these tools you will also be able to calculate your ROI (Return on Investment).
3. Managing your PPC Advertising Campaign
Now that you have designed a killer selling ad copy, chosen highly targeted keywords, calculated the maximum you can afford to bid on each of search terms and determined which spot on the search results you wish to secure. We can now concentrate on the tools that will simplify the remaining steps.
The aim is to manage the desired position of your ad and adjust your bids correctly in accordance to the PPC market conditions. It’s like monitoring shares on the share market, to get the best deal you need to constantly watch prices and react immediately to any change. Your competitors are what to watch out for. Keep an eye on the price of bids and your position.
(a) Maintain Target Position
Maintaining your target position is not so much a hassle when it comes to using a automated bid management software. Bid Management software will automatically adjust your maximum CPC (cost per click) and will do its best to maintain your target position so you don’t have to constantly monitor it yourself. Be sure that you can set your upper limit, to give you full control of your bids. An example is you do not want to spend more than $2.00 on a competitive keyword, bid management software will keep adjusting the bids to aim at your target desired position and will not go over your chosen upper limit.
(b) Control your Maximum Cost per Click
As mentioned earlier in this article, the calculation of your maximum bid cost (cost per click) requires you to collect a list of statistics about your website. Based on our assumption, you are willing to pay maximum of $2.00 per click. Therefore you should not pursue any positions where the bids are over your $2.00 limit.
To get the most accurate bidding results without having to baby-sit your advertising campaign, I would recommend relying on one of the automated bid management software available on the market today. In general, those tools constantly check your bids and adjust them accordingly to maintain your desired position so that you don’t have to be alert 24/7.
The more sophisticated tools allow you to set your daily budget to prevent spending more than it is efficient for your business. Below I have listed the main features you should be looking for when choosing the bid management software for your campaign:
- Create new campaigns, adgroups and keywords easily
- The ability to create and identify targeted keywords and phrases that convert leads in sales.
- The ability to set the maximum and minimum amount your want to bid.
- The ability to set your desired position.
- the ability to compile comprehensive reports on your keywords, bidding cost, bid position and current bid for each keywords.
- Easy bulk updating
- Simple campaign conversion, update to Google, Yahoo!, MSN.
- The ability to change keyword match types, find out what you are doing right or wrong with your chosen keywords.
If you would like to download a FREE demo version of bid management software, there is one available at http://www.ppcbidmax.com. It will help you understand the whole process of designing and maintaining PPC campaigns so you can always manage your campaigns cost-effectively and allocate your budgets and increase your revenue.
Paid Search Advertising presents an excellent opportunity to immediately address your offers to the proper online audience. Focus on identifying highly targeted keywords that convert for your website. Calculate your bids so your sales justify the cost. This way you will maximize your return on investment and ensure your website’s success with PPC advertising.
Kiky Tse is an Internet Marketing Business Consultant at Apex Pacific. Developing a way into internet marketing solutions is my field to help companies increase sales and profitability online. If you would like to learn more about Paid Search Advertising, please visit Apex Pacific at http://www.apexpacific.com or email service@apexpacific.com.
Within the boom in search engine optimization and paid search engine advertising a lot of changes have occurred in search engines. All the common names that we hear today is Google, Yahoo!, MSN, Bing etc. With the big names to appear the smaller search engines are slowly dying out. To name a couple that no longer exist is “FindWhat”, “kanoodle” and “ePilot”. Furthermore choosing the right search engines is no longer a problem, just look for the big names.
1. Quick Overview
Pay Per Click (PPC) search engines are built like a bidding network, just like auctions. You are bidding against your competitors for specific, related keywords for more traffic i.e. customers. Keywords are one of the most important components in paid search engine advertising.
The concept of PPC bidding is pretty simple, you bid on the keywords that best relate to the product you are selling. The highest bidder either through position bidding (you choose your keywords and the search engine will give you the position according to the maximum cost per click) or the most relevant ad gets placed at the top of the search results, but you only have to pay the amount you bid if someone clicks through to your website.
Compared to organic search engine optimization (or SEO), the biggest advantage with PPC is that it allows you to target to large amount of targeted keywords that SEO is unable to achieve. You can target hundreds thousands or even millions of keywords.
By advertising with PPC search engines it gives you key advantages:
• The fastest and most effective way to gain traffic
By choosing the most relevant keywords that relates to the products or service you are selling, you are already targeting to the right type of customers. You have full control of how much your are willing to bid for the visitor who is going to visit your website. PPC search engines cheaply directs qualified visitors to you, to your business.
• Exposure and immediate profits
Search engine optimization usually takes 2-6 weeks or even months to list your website onto a search engine. To see quick profitable results then PPC is the best alternative. Most PPC search engines will set your website live either within a couple of hours or maximum a few days. You will definitely see results and sales practically immediately.
2. Successful PPC Campaigns
To get started on a successful PPC campaign the logic behind it is “attract and gain as much traffic as possible and keep your bids as low as possible”. You know you are paying for each and every visitor visiting your website, so it is clear you must make sure you maximise the effectiveness of your PPC campaign. Below are some basic guidelines to help optimize your campaign and ensure your return on investment.
• Good Campaign Structure
To have a good campaign structure you need to plan what you are selling and apply it to the most efficient keywords. A campaign structure consists of your account which is like your store (website), then you have your campaigns (what you are selling/ categories) and then you have your adgroups (keywords that are distinctive to sell your products).
• Focus on highly targeted keywords
As mentioned earlier, PPC Advertising is the most cost effective way to target traffic to your website. To maximise your bidding campaign make sure you choose the right keywords you wish to bid on. The key with choosing the right keywords is to be very specific. For example, instead of bidding on “dog collars” you can consider bidding on “dog flee collars”. Keep in mind you want to target to attract qualified buyers. It will be easier to convert them into paying customers because they have found exactly what they are looking for. And sometimes more specific keywords tend to be less expensive than the general keywords that your competitors are bidding on.
• Good Landing Page
A landing page is the first page of your website to appear when you click on your ad. You have be careful you are not leading your visitor to irrelevant information to what they are looking for. The page should have consistent information to the advertisement. Try to minimize the amount of clicks that have to be made to the purchasing page.
• Customize your advertisements
To attract more attention from qualified buyers, you need to be able to write your ads specifically for each of the keywords you bid on. Think about the type of visitor that we end up looking at your website. An example is: instead of writing an ad for “pies” you can write “home made meat pies”.
• Quality Score
A Quality Score is where the AdWords system calculates if your keywords are matching to your ad. This has been put in place so that the more relevant ad shows up first in search results. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC). So to get the best result you have to gain a higher Quality Score and then your costs will be lower and your ad position will be better.
• Relevant Ads
Your ad is consisted in three parts, the heading, your description and your URL. Make sure your heading is describing what you are targeting to sell, your description relates to the product or service and the URL which doesn’t have to be the same URL as your home page for your website. You may want to target to either a language or a location.
• Bidding Strategy
To control over spending you need to have a bidding strategy. Position bidding is one option to look out for. Position bidding means bidding on a specific position on search engines. After choosing your competitive keywords, in order to maintain a certain position you need to keep changing your max CPC (cost per click) because of the competition. The second option is ROI Bidding. There are two categories, ROAS (Return on acquisition spending) and CPA (Cost per acquisition spending). ROAS is suitable for businesses if they want to see direct sales and CPA is used to generate more leads.
• Tracking and ROI Measurement
Tracking is where you can monitor your clicks to see if they are converting to sales. Of course you want to see if sales are being generated from your PPC campaign. Tools you can use are Google Analytics or Yahoo Web Analytics. By using either of these tools you will also be able to calculate your ROI (Return on Investment).
3. Managing your PPC Advertising Campaign
Now that you have designed a killer selling ad copy, chosen highly targeted keywords, calculated the maximum you can afford to bid on each of search terms and determined which spot on the search results you wish to secure. We can now concentrate on the tools that will simplify the remaining steps.
The aim is to manage the desired position of your ad and adjust your bids correctly in accordance to the PPC market conditions. It’s like monitoring shares on the share market, to get the best deal you need to constantly watch prices and react immediately to any change. Your competitors are what to watch out for. Keep an eye on the price of bids and your position.
(a) Maintain Target Position
Maintaining your target position is not so much a hassle when it comes to using a automated bid management software. Bid Management software will automatically adjust your maximum CPC (cost per click) and will do its best to maintain your target position so you don’t have to constantly monitor it yourself. Be sure that you can set your upper limit, to give you full control of your bids. An example is you do not want to spend more than $2.00 on a competitive keyword, bid management software will keep adjusting the bids to aim at your target desired position and will not go over your chosen upper limit.
(b) Control your Maximum Cost per Click
As mentioned earlier in this article, the calculation of your maximum bid cost (cost per click) requires you to collect a list of statistics about your website. Based on our assumption, you are willing to pay maximum of $2.00 per click. Therefore you should not pursue any positions where the bids are over your $2.00 limit.
To get the most accurate bidding results without having to baby-sit your advertising campaign, I would recommend relying on one of the automated bid management software available on the market today. In general, those tools constantly check your bids and adjust them accordingly to maintain your desired position so that you don’t have to be alert 24/7.
The more sophisticated tools allow you to set your daily budget to prevent spending more than it is efficient for your business. Below I have listed the main features you should be looking for when choosing the bid management software for your campaign:
- Create new campaigns, adgroups and keywords easily
- The ability to create and identify targeted keywords and phrases that convert leads in sales.
- The ability to set the maximum and minimum amount your want to bid.
- The ability to set your desired position.
- the ability to compile comprehensive reports on your keywords, bidding cost, bid position and current bid for each keywords.
- Easy bulk updating
- Simple campaign conversion, update to Google, Yahoo!, MSN.
- The ability to change keyword match types, find out what you are doing right or wrong with your chosen keywords.
If you would like to download a FREE demo version of bid management software, there is one available at http://www.ppcbidmax.com. It will help you understand the whole process of designing and maintaining PPC campaigns so you can always manage your campaigns cost-effectively and allocate your budgets and increase your revenue.
Paid Search Advertising presents an excellent opportunity to immediately address your offers to the proper online audience. Focus on identifying highly targeted keywords that convert for your website. Calculate your bids so your sales justify the cost. This way you will maximize your return on investment and ensure your website’s success with PPC advertising.
Kiky Tse is an Internet Marketing Business Consultant at Apex Pacific. Developing a way into internet marketing solutions is my field to help companies increase sales and profitability online. If you would like to learn more about Paid Search Advertising, please visit Apex Pacific at http://www.apexpacific.com or email service@apexpacific.com.
Wednesday, August 19, 2009
One time offer 70% Off Internet Marketing Suite
Bring Internet Marketing in-house
Search engine marketing (includes SEO and PPC) and Email Marketing are the most effective way to promote your business online. We all know that High Ranking on Google = More sales or more business. SEO and PPC will help you to generate more leads from the search engines when Email Marketing will help you keep contact with your clients and convert them to sales.
Basically, there are two ways to manage your SEO, PPC and Email marketing: you can either outsource or DIY in-house. Under current economic environment, saving costs is one of the important strategies to survive. So, bringing your search engine marketing or email marketing in-house will be the best choice.
Get a completed Internet Marketing Suite for US$169.00 (Standard edition)
Apex Pacific’s Internet Marketing Suite is a completed internet marketing solution for all your search engine marketing and email marketing needs. It contains internet promotion tools in one package, provides you a total solution to manage your Search Engine Optimization, Per Per Click Bid Management and Email Marketing.
We are offering a special Massive Discount Up to 70% off (compared to purchasing individually) if you purchase the this package before 30 August 2009 as a genuine offer from Apex to YOU!
Taking control of your internet marketing management and start to drive more traffic to your web site now!!
Please note this is an once-off offer only until 30 August 2009. You don’t need to waste your time to search for different tools that did not work from different places, now you can get a full internet marketing suite for US$169.00. Please don’t miss this opportunity to acquire the best internet marketing tools on the internet, simply click here to order your Internet Marketing Suite now.
SEO Suite v8.0 ™
The #1 selling All-In-One search engine optimization (SEO) software that contains more than 25 SEO tools that will get your web site to the top 10 position on Google, Yahoo! and Bing, and drives more traffic to your web site for FREE. The program features numerous functions to manage projects from personal to agency level including:
• Website Optimizer
• Keyword Research(Suggestion) tool
• Competitor Analysis
• Search Engine Directory Submitter
• Internal and External Link Analysis
• Link Building Creator
• Reciprocal Link Manager
• Google Sitemap
• Link Validator
• Article Submitter
• Web Ranking Checker
• Page Rank Checker
• Project management, Monitoring and Scheduling
• Monthly Performance Report
• SEO Service and Technical Report
PPC BidMax v5.1 ™
The ultimate in automated Per Per Click Bid Management software tool. This is an essential PPC bid management tool to help you manage online advertising campaigns for Google Adwords, Yahoo! Search Marketing and MSN Adcenter under one simple interface. It boasts comprehensive features including:
• Keyword Research Tool
• Automated Bidding on Position and ROI
• Campaign Conversion between Google Adwords, Yahoo! SM and Microsoft AdCenter
• Campaign and AdGroup Management
• Add or Import Campaigns, Adgroups, Ads and Keywords from CSV file
• Ad Scheduler
• Automated Keyword Bidding Reports
• Keyword Match Type Converter
• Traffic Estimator
• Automated ROI Performance Reports for Accounts, Campaigns, AdGroups and Keywords
• My Client Manager for PPC consultant
Mail Communicator v3.0 ™
Most powerful email marketing tool that manage all your email marketing needs, includes: bulk email campaign broadcasting, auto-responder, subscribe/unsubscribe and bounce back email management, mailing list management and email tracking, so that you can stay in touch with customers, keep your customers coming back to buy from you.
• Mail Merge
• Bulk email campaign broadcasting
• Auto-responder
• Subscribe/Unsubscribe management
• Bounce Back Email management
• Mailing List Management
• Email Tracking
• Email Campaign Scheduling
• Send Email Campaign by message rules
Together with this special offer, we are not only offering you the most power internet marketing tools, we also provide you the training to master your knowledge on search engine marketing and email marketing. With any purchase you will also receive:
• Free Apex Internet Marketing Training Course for SEO and PPC (value $399.99)
• Free Step-by-Step Guide for SEO, PPC and Email Marketing (value $299.99)
Take control of your internet marketing management and start to drive more traffic to your web site now! Click here for more information
Search engine marketing (includes SEO and PPC) and Email Marketing are the most effective way to promote your business online. We all know that High Ranking on Google = More sales or more business. SEO and PPC will help you to generate more leads from the search engines when Email Marketing will help you keep contact with your clients and convert them to sales.
Basically, there are two ways to manage your SEO, PPC and Email marketing: you can either outsource or DIY in-house. Under current economic environment, saving costs is one of the important strategies to survive. So, bringing your search engine marketing or email marketing in-house will be the best choice.
Get a completed Internet Marketing Suite for US$169.00 (Standard edition)
Apex Pacific’s Internet Marketing Suite is a completed internet marketing solution for all your search engine marketing and email marketing needs. It contains internet promotion tools in one package, provides you a total solution to manage your Search Engine Optimization, Per Per Click Bid Management and Email Marketing.
We are offering a special Massive Discount Up to 70% off (compared to purchasing individually) if you purchase the this package before 30 August 2009 as a genuine offer from Apex to YOU!
Taking control of your internet marketing management and start to drive more traffic to your web site now!!
Please note this is an once-off offer only until 30 August 2009. You don’t need to waste your time to search for different tools that did not work from different places, now you can get a full internet marketing suite for US$169.00. Please don’t miss this opportunity to acquire the best internet marketing tools on the internet, simply click here to order your Internet Marketing Suite now.
SEO Suite v8.0 ™
The #1 selling All-In-One search engine optimization (SEO) software that contains more than 25 SEO tools that will get your web site to the top 10 position on Google, Yahoo! and Bing, and drives more traffic to your web site for FREE. The program features numerous functions to manage projects from personal to agency level including:
• Website Optimizer
• Keyword Research(Suggestion) tool
• Competitor Analysis
• Search Engine Directory Submitter
• Internal and External Link Analysis
• Link Building Creator
• Reciprocal Link Manager
• Google Sitemap
• Link Validator
• Article Submitter
• Web Ranking Checker
• Page Rank Checker
• Project management, Monitoring and Scheduling
• Monthly Performance Report
• SEO Service and Technical Report
PPC BidMax v5.1 ™
The ultimate in automated Per Per Click Bid Management software tool. This is an essential PPC bid management tool to help you manage online advertising campaigns for Google Adwords, Yahoo! Search Marketing and MSN Adcenter under one simple interface. It boasts comprehensive features including:
• Keyword Research Tool
• Automated Bidding on Position and ROI
• Campaign Conversion between Google Adwords, Yahoo! SM and Microsoft AdCenter
• Campaign and AdGroup Management
• Add or Import Campaigns, Adgroups, Ads and Keywords from CSV file
• Ad Scheduler
• Automated Keyword Bidding Reports
• Keyword Match Type Converter
• Traffic Estimator
• Automated ROI Performance Reports for Accounts, Campaigns, AdGroups and Keywords
• My Client Manager for PPC consultant
Mail Communicator v3.0 ™
Most powerful email marketing tool that manage all your email marketing needs, includes: bulk email campaign broadcasting, auto-responder, subscribe/unsubscribe and bounce back email management, mailing list management and email tracking, so that you can stay in touch with customers, keep your customers coming back to buy from you.
• Mail Merge
• Bulk email campaign broadcasting
• Auto-responder
• Subscribe/Unsubscribe management
• Bounce Back Email management
• Mailing List Management
• Email Tracking
• Email Campaign Scheduling
• Send Email Campaign by message rules
Together with this special offer, we are not only offering you the most power internet marketing tools, we also provide you the training to master your knowledge on search engine marketing and email marketing. With any purchase you will also receive:
• Free Apex Internet Marketing Training Course for SEO and PPC (value $399.99)
• Free Step-by-Step Guide for SEO, PPC and Email Marketing (value $299.99)
Take control of your internet marketing management and start to drive more traffic to your web site now! Click here for more information
Small business SEO Guidelines, helpful hints!
Small businesses today are becoming more aware of internet marketing. They need to understand and apply at least the basics of search engine optimization. If you are a small business owner and are unsure of the basics then read on and get some useful knowledge about search engine optimization. These helpful hints and facts will give you the answers you need without having to access and pay for high-level consulting.
1. Time. The first step is to dedicate some time into your search engine optimization. You have to be committed to the process otherwise you will not succeed. Search engine algorithms is constantly changing therefore you are the one that needs to be committed.
2. Goals. Think to yourself, what do I want to achieve? What outcome would you like to see when you have put in so much commitment and effort? Do research and use a web analytics system to track your progress. You will be able to then identify what to do and what not to do.
3. Website. Is your website up to scratch? The golden rule is to have a website that will end up on the first page of Google, Yahoo! and MSN. Do you believe your competitor’s website is better than yours? Is your website one of the top ten in the world?
4. Patience. Results often take time. Even to be indexed may take up to 3-6 weeks. If you’re a smaller business and you have just entered the industry then it may take you longer to be familiar with the concept.
5. Your URL. Does it sound SEO friendly? A tip is not to use underscores and over do it with 3 or more hyphens. It may appear to look too much like spam.
6. Site map. Remember to include a site map page otherwise the “spiders” can’t index pages that can’t be crawled. A site map is highly needed and will help “spiders” to find all the important pages on your site.
7. Meta tag. Make sure you are using a unique and relevant title and meta description on every page. The most important page is your title page for SEO. Your ranking does not really contribute to your meta description but will be seen as a small paragraph in your listing. Make sure you include relevant keywords in your meta description and so that it will attract searchers to view your website.
8. Be unique. Check if your content is unique by writing a description of what you are selling that is different to your competitors. You want to stand out and not have the exact same descriptions as everyone else selling the same product. Use your keyword research to incorporate this into your description.
9. Link Building. Linking building is very important to create back links to your website. Submit your website to free shareware sites, make sure you link to relevant websites similar to yours. This is time consuming but it works!
10. Anchor text. Use your keywords as anchor text when linking internally. Anchor text helps the “spiders” by telling them about what the linked-to page is about. Links that are clickable on do nothing for your search engine visibility.
1. Time. The first step is to dedicate some time into your search engine optimization. You have to be committed to the process otherwise you will not succeed. Search engine algorithms is constantly changing therefore you are the one that needs to be committed.
2. Goals. Think to yourself, what do I want to achieve? What outcome would you like to see when you have put in so much commitment and effort? Do research and use a web analytics system to track your progress. You will be able to then identify what to do and what not to do.
3. Website. Is your website up to scratch? The golden rule is to have a website that will end up on the first page of Google, Yahoo! and MSN. Do you believe your competitor’s website is better than yours? Is your website one of the top ten in the world?
4. Patience. Results often take time. Even to be indexed may take up to 3-6 weeks. If you’re a smaller business and you have just entered the industry then it may take you longer to be familiar with the concept.
5. Your URL. Does it sound SEO friendly? A tip is not to use underscores and over do it with 3 or more hyphens. It may appear to look too much like spam.
6. Site map. Remember to include a site map page otherwise the “spiders” can’t index pages that can’t be crawled. A site map is highly needed and will help “spiders” to find all the important pages on your site.
7. Meta tag. Make sure you are using a unique and relevant title and meta description on every page. The most important page is your title page for SEO. Your ranking does not really contribute to your meta description but will be seen as a small paragraph in your listing. Make sure you include relevant keywords in your meta description and so that it will attract searchers to view your website.
8. Be unique. Check if your content is unique by writing a description of what you are selling that is different to your competitors. You want to stand out and not have the exact same descriptions as everyone else selling the same product. Use your keyword research to incorporate this into your description.
9. Link Building. Linking building is very important to create back links to your website. Submit your website to free shareware sites, make sure you link to relevant websites similar to yours. This is time consuming but it works!
10. Anchor text. Use your keywords as anchor text when linking internally. Anchor text helps the “spiders” by telling them about what the linked-to page is about. Links that are clickable on do nothing for your search engine visibility.
Search Engine News Flash
Google’s search results now show prices
One of Google’s features that I have recently noticed is the prices shown in your search results. With this featured added into Google’s operating system you can now just simply search something you want to buy and prices come up instantly. When you select the option “prices from the page”, Google will try to pull out prices from the web page result, for the query you entered. This will save you so much time looking through every website!
Google, Yahoo! and MSN fights click fraud!
Click fraud is a pain but recently the major search engines have been commended by the Interactive Advertising Bureau (IAB) for helping to reduce click fraud. Click fraud is one of the biggest problems for search engine advertising indicating around 22% of all search engine clicks.
With Google, Yahoo! and MSN passing audits for their Click Measurement Guidelines more can be done to regulate click-count measurement across media companies. With guidelines in place this will help achieve to eliminate and identify fraudulent clicks, measure valid clicks and establish parameters for the accurate buying and selling of cost per click advertising.
With having our three major search engines involved and comply with the IAB guidelines, it is a step closer to reducing click fraud.
Bing’s click share is rising
After Microsoft Bings launch in June the click share has risen 44% according to a report from Efficient Frontier. It really looks positive for Microsoft after the launch and studies show that Bing did particularly well in travel and finance categories. With new figures and statistics arising from all around, it seems intense. Will we see even better results after the Yahoo! and Microsoft deal?
I think it’s good to know Google has now got some competition on board. With Bing doing well hopefully we will be able to see lower click prices.
One of Google’s features that I have recently noticed is the prices shown in your search results. With this featured added into Google’s operating system you can now just simply search something you want to buy and prices come up instantly. When you select the option “prices from the page”, Google will try to pull out prices from the web page result, for the query you entered. This will save you so much time looking through every website!
Google, Yahoo! and MSN fights click fraud!
Click fraud is a pain but recently the major search engines have been commended by the Interactive Advertising Bureau (IAB) for helping to reduce click fraud. Click fraud is one of the biggest problems for search engine advertising indicating around 22% of all search engine clicks.
With Google, Yahoo! and MSN passing audits for their Click Measurement Guidelines more can be done to regulate click-count measurement across media companies. With guidelines in place this will help achieve to eliminate and identify fraudulent clicks, measure valid clicks and establish parameters for the accurate buying and selling of cost per click advertising.
With having our three major search engines involved and comply with the IAB guidelines, it is a step closer to reducing click fraud.
Bing’s click share is rising
After Microsoft Bings launch in June the click share has risen 44% according to a report from Efficient Frontier. It really looks positive for Microsoft after the launch and studies show that Bing did particularly well in travel and finance categories. With new figures and statistics arising from all around, it seems intense. Will we see even better results after the Yahoo! and Microsoft deal?
I think it’s good to know Google has now got some competition on board. With Bing doing well hopefully we will be able to see lower click prices.
PPC Management Tips: How to use the right tools to manage you keywords effectively
Keyword management is one of the most difficult parts of PPC management. You have to choose the right keywords, set match types and also be sure not to neglect special cases like negative keywords or even misspellings words. All of this can be really stressful no matter if you are new to search marketing or been in the industry for years.
There are many ways to approach this. One is to manage your keywords effectively in order to stay with the rest of the competitors, without spending too much time and money. Try to filter your keywords by differentiating competitive keywords.
Normally your PPC account contains keywords that is very competitive or less competitive. For example, in 1 account there are a total of 1000 keywords, 100 of them is competitive and the rest is less competitive. This can be determined by many factors depending on personal preference, you can judge the keywords competitiveness by number of clicks, number of impressions, cost of the keyword or ROI.
So the question is, how can you manage your keywords effectively in order to stay with the rest of the competitors? Here is the answer, split your account into two. One account for competitive keywords and the other for less competitive keywords.
Why use this approach? The most comment mistake that people make is updating ALL their keywords frequently no matter if its competitive or not. This is not the correct strategy by using Pay Per Click for an effective result. We highly recommend you to separate your competitive and non- competitive keywords into two different accounts so that you can manage and customize each group of keywords. This way you can use different strategies for both accounts.
For example, your competitive keywords can be set in the scheduler to update every 6 hours, whereas your non-competitive keywords can be set in the scheduler to update every 24hours. As a result you can monitor how well each account of keywords is performing. By not updating your non competitive keywords as frequently you are also saving your Google API quota.
We have the right tools for you to get started! With our PPC BidMax you can optimize your account and keywords with just a few clicks.
Here are the steps you need to take:
• You can do so by downloading the same account in PPC Bidmax and manage the competitive keywords in one account and the non-competitive. If you have already created an account with all your campaigns and keywords then all need to do is duplicate the same account by creating selecting “New Account”.
• Once you have uploaded all the information into the software, please dedicate one account for your competitive keywords and one for your non- competitive keywords. For example you can name the file (E.g. 123compeitive keywords and 123non competitive keywords).
• Go into the competitive keyword account, under the “Optimize” column tick the competitive keyword you want to update more frequently and make sure the non-competitive keywords is un-ticked. (This means only the competitive will update when you schedule it to).
• You might have to do the same with the non-competitive account so that your keywords still update, but less frequently so that you do not waste your API quota.
• Please don’t forget to edit your scheduler once you set the account by clicking “Edit account-> Scheduler->under the drop down button choose the time you want to frequently update per account”.
There are many ways to approach this. One is to manage your keywords effectively in order to stay with the rest of the competitors, without spending too much time and money. Try to filter your keywords by differentiating competitive keywords.
Normally your PPC account contains keywords that is very competitive or less competitive. For example, in 1 account there are a total of 1000 keywords, 100 of them is competitive and the rest is less competitive. This can be determined by many factors depending on personal preference, you can judge the keywords competitiveness by number of clicks, number of impressions, cost of the keyword or ROI.
So the question is, how can you manage your keywords effectively in order to stay with the rest of the competitors? Here is the answer, split your account into two. One account for competitive keywords and the other for less competitive keywords.
Why use this approach? The most comment mistake that people make is updating ALL their keywords frequently no matter if its competitive or not. This is not the correct strategy by using Pay Per Click for an effective result. We highly recommend you to separate your competitive and non- competitive keywords into two different accounts so that you can manage and customize each group of keywords. This way you can use different strategies for both accounts.
For example, your competitive keywords can be set in the scheduler to update every 6 hours, whereas your non-competitive keywords can be set in the scheduler to update every 24hours. As a result you can monitor how well each account of keywords is performing. By not updating your non competitive keywords as frequently you are also saving your Google API quota.
We have the right tools for you to get started! With our PPC BidMax you can optimize your account and keywords with just a few clicks.
Here are the steps you need to take:
• You can do so by downloading the same account in PPC Bidmax and manage the competitive keywords in one account and the non-competitive. If you have already created an account with all your campaigns and keywords then all need to do is duplicate the same account by creating selecting “New Account”.
• Once you have uploaded all the information into the software, please dedicate one account for your competitive keywords and one for your non- competitive keywords. For example you can name the file (E.g. 123compeitive keywords and 123non competitive keywords).
• Go into the competitive keyword account, under the “Optimize” column tick the competitive keyword you want to update more frequently and make sure the non-competitive keywords is un-ticked. (This means only the competitive will update when you schedule it to).
• You might have to do the same with the non-competitive account so that your keywords still update, but less frequently so that you do not waste your API quota.
• Please don’t forget to edit your scheduler once you set the account by clicking “Edit account-> Scheduler->under the drop down button choose the time you want to frequently update per account”.
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