Would you like to know how to take control of your ads? Draw the right audience to your site and “STOP paying for bad clicks”. You can achieve all that by using the right Keyword Match Type in your campaign.
Different keyword match type has a bid impact for your PPC campaigns:
- Broad match: allows you to target to display your ad if your Keyword is anywhere in the Search term, for example: if you were using the broad match keyword “Pink Rose”, your ad may show when a person searches for either or both keywords, or something that Google believes is similar. It is possible that you may show for both singular and plural forms. Yes your ad will have a lot of impressions but it will also lead you to some wanted clicks.
- Phrase match: allows you to displays your ad only if Search Term and Keyword are in the same order. Here is an quick example of how phrase match works: if you are targeting “Pink Rose” on phrase match it will hit for keywords including the phrase “Pink Rose”, which would include the keywords “long stamp pink roses”, “Pink Large Roses”, “Fresh Pink Rose”, “Fresh Pink Long Stamp Roses” your add will still show. Therefore, as long as those 2 main keywords are included in the search your ad will show. Using Phrase Match will allow you to draw a wider market compared to exact Match but still narrow compared to broad Match which is a good thing as this will save you from paying for bad clicks!
- Exact match: allows you to displays your ad only if the Search Term exactly matches with the Keyword. Here is an example: if you are were selling “Pink Roses” and don’t want to waste clicks on people tying in other relevancy you will use “Pink Roses” on exact match it will hit only for the keyword “Pink Roses”. Yes, this can save you a lot of bad paying clicks but you will lose opportunities when people search for “Large Pink Roses”.
After the explanation above it might have given you some ideas on what your goals are and your desire ROI will be.
Your next step is to choose a suitable keyword match type for the keywords in your campaign in order to maximize your ROI and get the best results by using the right keyword match type.
When you add new keywords to your Google Adwords account, by default it uses “Broad Match”. After running the campaign for a while, you may need to change your keywords to a different match types in order to achieve better results.
Don’t think changing your match type is an easy thing to do, almost all our clients have more 500 or more keywords in their account, and some even have a million keywords!! So what are you going to do?
There are two ways to change your keyword match types:
Manually: You need to login to your Google account to change your match type one by one. As a result it can take you hours by the time you go through the full list, we can truly say this process is very time consuming, it can be worse if you have to specify CPC and Destination URL for each keyword.
Or you can do this automatically with a few button clicks by using PPC BidMax. Here are the 4 step you can take to simplify your life:
1. Open the PPC BidMax and select your account.
2. On the top right hand side there is a button that says “Match Type Convertor”, click on it and your full list of keywords will appear.
3. On the right hand side it will show you your current match type and right next to it there is a drop down button that will allow you to select your new match type
4. Once everything is done click Convert and all the data will be sent to your account!
If you would like to learn more on what our software can do and how it can save you time and money in less then 24hours, please feel free to visit our site: http://www.apexpacific.com/blog/index.php. This is the place where you can view our search engine news and updates. Constantly discover new ways to improve your SEO and PPC strategies!
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