Would you like to know how to take control of your ads? Draw the right audience to your site and “STOP paying for bad clicks”. You can achieve all that by using the right Keyword Match Type in your campaign.
Different keyword match type has a bid impact for your PPC campaigns:
- Broad match: allows you to target to display your ad if your Keyword is anywhere in the Search term, for example: if you were using the broad match keyword “Pink Rose”, your ad may show when a person searches for either or both keywords, or something that Google believes is similar. It is possible that you may show for both singular and plural forms. Yes your ad will have a lot of impressions but it will also lead you to some wanted clicks.
- Phrase match: allows you to displays your ad only if Search Term and Keyword are in the same order. Here is an quick example of how phrase match works: if you are targeting “Pink Rose” on phrase match it will hit for keywords including the phrase “Pink Rose”, which would include the keywords “long stamp pink roses”, “Pink Large Roses”, “Fresh Pink Rose”, “Fresh Pink Long Stamp Roses” your add will still show. Therefore, as long as those 2 main keywords are included in the search your ad will show. Using Phrase Match will allow you to draw a wider market compared to exact Match but still narrow compared to broad Match which is a good thing as this will save you from paying for bad clicks!
- Exact match: allows you to displays your ad only if the Search Term exactly matches with the Keyword. Here is an example: if you are were selling “Pink Roses” and don’t want to waste clicks on people tying in other relevancy you will use “Pink Roses” on exact match it will hit only for the keyword “Pink Roses”. Yes, this can save you a lot of bad paying clicks but you will lose opportunities when people search for “Large Pink Roses”.
After the explanation above it might have given you some ideas on what your goals are and your desire ROI will be.
Your next step is to choose a suitable keyword match type for the keywords in your campaign in order to maximize your ROI and get the best results by using the right keyword match type.
When you add new keywords to your Google Adwords account, by default it uses “Broad Match”. After running the campaign for a while, you may need to change your keywords to a different match types in order to achieve better results.
Don’t think changing your match type is an easy thing to do, almost all our clients have more 500 or more keywords in their account, and some even have a million keywords!! So what are you going to do?
There are two ways to change your keyword match types:
Manually: You need to login to your Google account to change your match type one by one. As a result it can take you hours by the time you go through the full list, we can truly say this process is very time consuming, it can be worse if you have to specify CPC and Destination URL for each keyword.
Or you can do this automatically with a few button clicks by using PPC BidMax. Here are the 4 step you can take to simplify your life:
1. Open the PPC BidMax and select your account.
2. On the top right hand side there is a button that says “Match Type Convertor”, click on it and your full list of keywords will appear.
3. On the right hand side it will show you your current match type and right next to it there is a drop down button that will allow you to select your new match type
4. Once everything is done click Convert and all the data will be sent to your account!
If you would like to learn more on what our software can do and how it can save you time and money in less then 24hours, please feel free to visit our site: http://www.apexpacific.com/blog/index.php. This is the place where you can view our search engine news and updates. Constantly discover new ways to improve your SEO and PPC strategies!
Tuesday, September 22, 2009
Monday, September 21, 2009
PPC BidMax – maximize the potential of your PPC campaigns.
Controlling a large PPC campaign is a task that requires thorough knowledge of online advertising and confidence in your actions. However, when it comes to managing multiple campaigns of different types for different customers, the task becomes manifold more complex. Experienced PPC masters have lots of professional secrets, but all of them rely on this or that ad management tool that makes their work much easier and more efficient. If you are a PPC professional managing multiple ad campaigns for many clients, you should definitely check our PPC BidMax. This tool will change the way you work once and for all!
PPC BidMax is an extremely flexible and powerful PPC bid management tool that helps PPC professionals automate bidding and boost ROI in such ad networks as Google AdWords, Yahoo! Search Marketing and MSN Adcenter using a single intuitive interface. Once configured, the software will save you tons of time and money, as you won’t have to monitor your bids all the time and will not overspend when an opportunity to lower bids arises. PPC BidMax covers every aspect of PPC work – account, campaign, AdGroup and keyword management, bidding, reporting, ROI tracking and much more!
Try PPC BidMax to find out how much easier your day-to-day PPC activities can be. This amazing software will become your irreplaceable aide and will help you improve your performance faster than you think!
***Software reviewed by Pavel Gorenitsyn at http://3d2f.com/
PPC BidMax is an extremely flexible and powerful PPC bid management tool that helps PPC professionals automate bidding and boost ROI in such ad networks as Google AdWords, Yahoo! Search Marketing and MSN Adcenter using a single intuitive interface. Once configured, the software will save you tons of time and money, as you won’t have to monitor your bids all the time and will not overspend when an opportunity to lower bids arises. PPC BidMax covers every aspect of PPC work – account, campaign, AdGroup and keyword management, bidding, reporting, ROI tracking and much more!
Try PPC BidMax to find out how much easier your day-to-day PPC activities can be. This amazing software will become your irreplaceable aide and will help you improve your performance faster than you think!
***Software reviewed by Pavel Gorenitsyn at http://3d2f.com/
Search Engine News Flash
Google’s new search engine!
Since the merge with Bing and Yahoo!, Google has now announced that they will also be launching a new project, which is a new version of Google Search. Puzzled? Yes they are going to launch a new updated edition of Google’s search engine to replace the old one. Maybe Google feels slightly threatened with the new competition. Bing and Yahoo have also recently partnered up with Facebook and they are doing extremely well with the click share.
From the research I have gathered the reason why they are working so hard on this project is so they can improve the search engines indexing speed giving more relevant search results speedily, better accuracy and comprehensiveness. The change is said to be not that noticeable and most people won’t even notice a difference. If you would like to test this new search engine please visit http://www2.sandbox.google.com/
Who’s the speedier search engine?
Round 1 fight! The arising competition between Google and Bing is becoming slightly more noticeable. Who is stealing whose click share? With the Bing market share growing, Google has plans to speed up search results to gain a few points back.
As I have mention previously Google is also working on updating there search engine (Sandbox) but another plan that’s going to be put into place is Google AJAX. AJAX technology is basically an application framework which uses advanced JavaScript to make pages of search results load faster. Google sees this as an advantage and will use AJAX to reconfigure the speed of there search engine.
Some results say that Bing potentially has a faster speed than Google when it comes to doing searches. But will the implementation of AJAX be faster than Bing??
Geo Meta Tag useless?
Recently I watched one of Matt Cutts (Google) videos on Geo Meta tags. Yes Geo Meta tags don’t actually account for much when it comes to search engine optimization. Geo Meta tags are a standard meta tag that provides the location and country of your website.
A few tips to look out for are:
*Have the right domain name
*Have the right IP Address
*Have content that is geo located
Don’t spend your time looking closely at geo meta tags, use tools where you can assign where your website is located e.g. assigning your domain to a category. An example of this is: Your domain ends with “.com” therefore you can use tools to set your location, to Australia, New Zealand etc.
Google’s variety of languages
Google’s Translate feature has now reached 51 languages. With unfamiliar websites in different languages, Google can now decipher languages and translate them within a few seconds! Although Google has this phenomenal translation feature it is not 100% accurate. I believe this will improve in time and also with additional languages. This feature is great to review documents, projects, emails, web pages!
To see all the languages you can visit http://translate.google.com
Since the merge with Bing and Yahoo!, Google has now announced that they will also be launching a new project, which is a new version of Google Search. Puzzled? Yes they are going to launch a new updated edition of Google’s search engine to replace the old one. Maybe Google feels slightly threatened with the new competition. Bing and Yahoo have also recently partnered up with Facebook and they are doing extremely well with the click share.
From the research I have gathered the reason why they are working so hard on this project is so they can improve the search engines indexing speed giving more relevant search results speedily, better accuracy and comprehensiveness. The change is said to be not that noticeable and most people won’t even notice a difference. If you would like to test this new search engine please visit http://www2.sandbox.google.com/
Who’s the speedier search engine?
Round 1 fight! The arising competition between Google and Bing is becoming slightly more noticeable. Who is stealing whose click share? With the Bing market share growing, Google has plans to speed up search results to gain a few points back.
As I have mention previously Google is also working on updating there search engine (Sandbox) but another plan that’s going to be put into place is Google AJAX. AJAX technology is basically an application framework which uses advanced JavaScript to make pages of search results load faster. Google sees this as an advantage and will use AJAX to reconfigure the speed of there search engine.
Some results say that Bing potentially has a faster speed than Google when it comes to doing searches. But will the implementation of AJAX be faster than Bing??
Geo Meta Tag useless?
Recently I watched one of Matt Cutts (Google) videos on Geo Meta tags. Yes Geo Meta tags don’t actually account for much when it comes to search engine optimization. Geo Meta tags are a standard meta tag that provides the location and country of your website.
A few tips to look out for are:
*Have the right domain name
*Have the right IP Address
*Have content that is geo located
Don’t spend your time looking closely at geo meta tags, use tools where you can assign where your website is located e.g. assigning your domain to a category. An example of this is: Your domain ends with “.com” therefore you can use tools to set your location, to Australia, New Zealand etc.
Google’s variety of languages
Google’s Translate feature has now reached 51 languages. With unfamiliar websites in different languages, Google can now decipher languages and translate them within a few seconds! Although Google has this phenomenal translation feature it is not 100% accurate. I believe this will improve in time and also with additional languages. This feature is great to review documents, projects, emails, web pages!
To see all the languages you can visit http://translate.google.com
PPC management, quick overview for successful campaigns!
For the past 5+ years Paid Search Advertising also known as Pay Per Click and PPC has gained a immeasurable amount of recognition in the search engine industry. Whilst the traditional search engine optimization still remains the number one online marketing strategy, an immense amount of marketers have now discovered the potential of online advertising campaigns. With properly designed and managed PPC campaigns it will guarantee any business an increase in traffic.
Within the boom in search engine optimization and paid search engine advertising a lot of changes have occurred in search engines. All the common names that we hear today is Google, Yahoo!, MSN, Bing etc. With the big names to appear the smaller search engines are slowly dying out. To name a couple that no longer exist is “FindWhat”, “kanoodle” and “ePilot”. Furthermore choosing the right search engines is no longer a problem, just look for the big names.
1. Quick Overview
Pay Per Click (PPC) search engines are built like a bidding network, just like auctions. You are bidding against your competitors for specific, related keywords for more traffic i.e. customers. Keywords are one of the most important components in paid search engine advertising.
The concept of PPC bidding is pretty simple, you bid on the keywords that best relate to the product you are selling. The highest bidder either through position bidding (you choose your keywords and the search engine will give you the position according to the maximum cost per click) or the most relevant ad gets placed at the top of the search results, but you only have to pay the amount you bid if someone clicks through to your website.
Compared to organic search engine optimization (or SEO), the biggest advantage with PPC is that it allows you to target to large amount of targeted keywords that SEO is unable to achieve. You can target hundreds thousands or even millions of keywords.
By advertising with PPC search engines it gives you key advantages:
• The fastest and most effective way to gain traffic
By choosing the most relevant keywords that relates to the products or service you are selling, you are already targeting to the right type of customers. You have full control of how much your are willing to bid for the visitor who is going to visit your website. PPC search engines cheaply directs qualified visitors to you, to your business.
• Exposure and immediate profits
Search engine optimization usually takes 2-6 weeks or even months to list your website onto a search engine. To see quick profitable results then PPC is the best alternative. Most PPC search engines will set your website live either within a couple of hours or maximum a few days. You will definitely see results and sales practically immediately.
2. Successful PPC Campaigns
To get started on a successful PPC campaign the logic behind it is “attract and gain as much traffic as possible and keep your bids as low as possible”. You know you are paying for each and every visitor visiting your website, so it is clear you must make sure you maximise the effectiveness of your PPC campaign. Below are some basic guidelines to help optimize your campaign and ensure your return on investment.
• Good Campaign Structure
To have a good campaign structure you need to plan what you are selling and apply it to the most efficient keywords. A campaign structure consists of your account which is like your store (website), then you have your campaigns (what you are selling/ categories) and then you have your adgroups (keywords that are distinctive to sell your products).
• Focus on highly targeted keywords
As mentioned earlier, PPC Advertising is the most cost effective way to target traffic to your website. To maximise your bidding campaign make sure you choose the right keywords you wish to bid on. The key with choosing the right keywords is to be very specific. For example, instead of bidding on “dog collars” you can consider bidding on “dog flee collars”. Keep in mind you want to target to attract qualified buyers. It will be easier to convert them into paying customers because they have found exactly what they are looking for. And sometimes more specific keywords tend to be less expensive than the general keywords that your competitors are bidding on.
• Good Landing Page
A landing page is the first page of your website to appear when you click on your ad. You have be careful you are not leading your visitor to irrelevant information to what they are looking for. The page should have consistent information to the advertisement. Try to minimize the amount of clicks that have to be made to the purchasing page.
• Customize your advertisements
To attract more attention from qualified buyers, you need to be able to write your ads specifically for each of the keywords you bid on. Think about the type of visitor that we end up looking at your website. An example is: instead of writing an ad for “pies” you can write “home made meat pies”.
• Quality Score
A Quality Score is where the AdWords system calculates if your keywords are matching to your ad. This has been put in place so that the more relevant ad shows up first in search results. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC). So to get the best result you have to gain a higher Quality Score and then your costs will be lower and your ad position will be better.
• Relevant Ads
Your ad is consisted in three parts, the heading, your description and your URL. Make sure your heading is describing what you are targeting to sell, your description relates to the product or service and the URL which doesn’t have to be the same URL as your home page for your website. You may want to target to either a language or a location.
• Bidding Strategy
To control over spending you need to have a bidding strategy. Position bidding is one option to look out for. Position bidding means bidding on a specific position on search engines. After choosing your competitive keywords, in order to maintain a certain position you need to keep changing your max CPC (cost per click) because of the competition. The second option is ROI Bidding. There are two categories, ROAS (Return on acquisition spending) and CPA (Cost per acquisition spending). ROAS is suitable for businesses if they want to see direct sales and CPA is used to generate more leads.
• Tracking and ROI Measurement
Tracking is where you can monitor your clicks to see if they are converting to sales. Of course you want to see if sales are being generated from your PPC campaign. Tools you can use are Google Analytics or Yahoo Web Analytics. By using either of these tools you will also be able to calculate your ROI (Return on Investment).
3. Managing your PPC Advertising Campaign
Now that you have designed a killer selling ad copy, chosen highly targeted keywords, calculated the maximum you can afford to bid on each of search terms and determined which spot on the search results you wish to secure. We can now concentrate on the tools that will simplify the remaining steps.
The aim is to manage the desired position of your ad and adjust your bids correctly in accordance to the PPC market conditions. It’s like monitoring shares on the share market, to get the best deal you need to constantly watch prices and react immediately to any change. Your competitors are what to watch out for. Keep an eye on the price of bids and your position.
(a) Maintain Target Position
Maintaining your target position is not so much a hassle when it comes to using a automated bid management software. Bid Management software will automatically adjust your maximum CPC (cost per click) and will do its best to maintain your target position so you don’t have to constantly monitor it yourself. Be sure that you can set your upper limit, to give you full control of your bids. An example is you do not want to spend more than $2.00 on a competitive keyword, bid management software will keep adjusting the bids to aim at your target desired position and will not go over your chosen upper limit.
(b) Control your Maximum Cost per Click
As mentioned earlier in this article, the calculation of your maximum bid cost (cost per click) requires you to collect a list of statistics about your website. Based on our assumption, you are willing to pay maximum of $2.00 per click. Therefore you should not pursue any positions where the bids are over your $2.00 limit.
To get the most accurate bidding results without having to baby-sit your advertising campaign, I would recommend relying on one of the automated bid management software available on the market today. In general, those tools constantly check your bids and adjust them accordingly to maintain your desired position so that you don’t have to be alert 24/7.
The more sophisticated tools allow you to set your daily budget to prevent spending more than it is efficient for your business. Below I have listed the main features you should be looking for when choosing the bid management software for your campaign:
- Create new campaigns, adgroups and keywords easily
- The ability to create and identify targeted keywords and phrases that convert leads in sales.
- The ability to set the maximum and minimum amount your want to bid.
- The ability to set your desired position.
- the ability to compile comprehensive reports on your keywords, bidding cost, bid position and current bid for each keywords.
- Easy bulk updating
- Simple campaign conversion, update to Google, Yahoo!, MSN.
- The ability to change keyword match types, find out what you are doing right or wrong with your chosen keywords.
If you would like to download a FREE demo version of bid management software, there is one available at http://www.ppcbidmax.com. It will help you understand the whole process of designing and maintaining PPC campaigns so you can always manage your campaigns cost-effectively and allocate your budgets and increase your revenue.
Paid Search Advertising presents an excellent opportunity to immediately address your offers to the proper online audience. Focus on identifying highly targeted keywords that convert for your website. Calculate your bids so your sales justify the cost. This way you will maximize your return on investment and ensure your website’s success with PPC advertising.
Kiky Tse is an Internet Marketing Business Consultant at Apex Pacific. Developing a way into internet marketing solutions is my field to help companies increase sales and profitability online. If you would like to learn more about Paid Search Advertising, please visit Apex Pacific at http://www.apexpacific.com or email service@apexpacific.com.
Within the boom in search engine optimization and paid search engine advertising a lot of changes have occurred in search engines. All the common names that we hear today is Google, Yahoo!, MSN, Bing etc. With the big names to appear the smaller search engines are slowly dying out. To name a couple that no longer exist is “FindWhat”, “kanoodle” and “ePilot”. Furthermore choosing the right search engines is no longer a problem, just look for the big names.
1. Quick Overview
Pay Per Click (PPC) search engines are built like a bidding network, just like auctions. You are bidding against your competitors for specific, related keywords for more traffic i.e. customers. Keywords are one of the most important components in paid search engine advertising.
The concept of PPC bidding is pretty simple, you bid on the keywords that best relate to the product you are selling. The highest bidder either through position bidding (you choose your keywords and the search engine will give you the position according to the maximum cost per click) or the most relevant ad gets placed at the top of the search results, but you only have to pay the amount you bid if someone clicks through to your website.
Compared to organic search engine optimization (or SEO), the biggest advantage with PPC is that it allows you to target to large amount of targeted keywords that SEO is unable to achieve. You can target hundreds thousands or even millions of keywords.
By advertising with PPC search engines it gives you key advantages:
• The fastest and most effective way to gain traffic
By choosing the most relevant keywords that relates to the products or service you are selling, you are already targeting to the right type of customers. You have full control of how much your are willing to bid for the visitor who is going to visit your website. PPC search engines cheaply directs qualified visitors to you, to your business.
• Exposure and immediate profits
Search engine optimization usually takes 2-6 weeks or even months to list your website onto a search engine. To see quick profitable results then PPC is the best alternative. Most PPC search engines will set your website live either within a couple of hours or maximum a few days. You will definitely see results and sales practically immediately.
2. Successful PPC Campaigns
To get started on a successful PPC campaign the logic behind it is “attract and gain as much traffic as possible and keep your bids as low as possible”. You know you are paying for each and every visitor visiting your website, so it is clear you must make sure you maximise the effectiveness of your PPC campaign. Below are some basic guidelines to help optimize your campaign and ensure your return on investment.
• Good Campaign Structure
To have a good campaign structure you need to plan what you are selling and apply it to the most efficient keywords. A campaign structure consists of your account which is like your store (website), then you have your campaigns (what you are selling/ categories) and then you have your adgroups (keywords that are distinctive to sell your products).
• Focus on highly targeted keywords
As mentioned earlier, PPC Advertising is the most cost effective way to target traffic to your website. To maximise your bidding campaign make sure you choose the right keywords you wish to bid on. The key with choosing the right keywords is to be very specific. For example, instead of bidding on “dog collars” you can consider bidding on “dog flee collars”. Keep in mind you want to target to attract qualified buyers. It will be easier to convert them into paying customers because they have found exactly what they are looking for. And sometimes more specific keywords tend to be less expensive than the general keywords that your competitors are bidding on.
• Good Landing Page
A landing page is the first page of your website to appear when you click on your ad. You have be careful you are not leading your visitor to irrelevant information to what they are looking for. The page should have consistent information to the advertisement. Try to minimize the amount of clicks that have to be made to the purchasing page.
• Customize your advertisements
To attract more attention from qualified buyers, you need to be able to write your ads specifically for each of the keywords you bid on. Think about the type of visitor that we end up looking at your website. An example is: instead of writing an ad for “pies” you can write “home made meat pies”.
• Quality Score
A Quality Score is where the AdWords system calculates if your keywords are matching to your ad. This has been put in place so that the more relevant ad shows up first in search results. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC). So to get the best result you have to gain a higher Quality Score and then your costs will be lower and your ad position will be better.
• Relevant Ads
Your ad is consisted in three parts, the heading, your description and your URL. Make sure your heading is describing what you are targeting to sell, your description relates to the product or service and the URL which doesn’t have to be the same URL as your home page for your website. You may want to target to either a language or a location.
• Bidding Strategy
To control over spending you need to have a bidding strategy. Position bidding is one option to look out for. Position bidding means bidding on a specific position on search engines. After choosing your competitive keywords, in order to maintain a certain position you need to keep changing your max CPC (cost per click) because of the competition. The second option is ROI Bidding. There are two categories, ROAS (Return on acquisition spending) and CPA (Cost per acquisition spending). ROAS is suitable for businesses if they want to see direct sales and CPA is used to generate more leads.
• Tracking and ROI Measurement
Tracking is where you can monitor your clicks to see if they are converting to sales. Of course you want to see if sales are being generated from your PPC campaign. Tools you can use are Google Analytics or Yahoo Web Analytics. By using either of these tools you will also be able to calculate your ROI (Return on Investment).
3. Managing your PPC Advertising Campaign
Now that you have designed a killer selling ad copy, chosen highly targeted keywords, calculated the maximum you can afford to bid on each of search terms and determined which spot on the search results you wish to secure. We can now concentrate on the tools that will simplify the remaining steps.
The aim is to manage the desired position of your ad and adjust your bids correctly in accordance to the PPC market conditions. It’s like monitoring shares on the share market, to get the best deal you need to constantly watch prices and react immediately to any change. Your competitors are what to watch out for. Keep an eye on the price of bids and your position.
(a) Maintain Target Position
Maintaining your target position is not so much a hassle when it comes to using a automated bid management software. Bid Management software will automatically adjust your maximum CPC (cost per click) and will do its best to maintain your target position so you don’t have to constantly monitor it yourself. Be sure that you can set your upper limit, to give you full control of your bids. An example is you do not want to spend more than $2.00 on a competitive keyword, bid management software will keep adjusting the bids to aim at your target desired position and will not go over your chosen upper limit.
(b) Control your Maximum Cost per Click
As mentioned earlier in this article, the calculation of your maximum bid cost (cost per click) requires you to collect a list of statistics about your website. Based on our assumption, you are willing to pay maximum of $2.00 per click. Therefore you should not pursue any positions where the bids are over your $2.00 limit.
To get the most accurate bidding results without having to baby-sit your advertising campaign, I would recommend relying on one of the automated bid management software available on the market today. In general, those tools constantly check your bids and adjust them accordingly to maintain your desired position so that you don’t have to be alert 24/7.
The more sophisticated tools allow you to set your daily budget to prevent spending more than it is efficient for your business. Below I have listed the main features you should be looking for when choosing the bid management software for your campaign:
- Create new campaigns, adgroups and keywords easily
- The ability to create and identify targeted keywords and phrases that convert leads in sales.
- The ability to set the maximum and minimum amount your want to bid.
- The ability to set your desired position.
- the ability to compile comprehensive reports on your keywords, bidding cost, bid position and current bid for each keywords.
- Easy bulk updating
- Simple campaign conversion, update to Google, Yahoo!, MSN.
- The ability to change keyword match types, find out what you are doing right or wrong with your chosen keywords.
If you would like to download a FREE demo version of bid management software, there is one available at http://www.ppcbidmax.com. It will help you understand the whole process of designing and maintaining PPC campaigns so you can always manage your campaigns cost-effectively and allocate your budgets and increase your revenue.
Paid Search Advertising presents an excellent opportunity to immediately address your offers to the proper online audience. Focus on identifying highly targeted keywords that convert for your website. Calculate your bids so your sales justify the cost. This way you will maximize your return on investment and ensure your website’s success with PPC advertising.
Kiky Tse is an Internet Marketing Business Consultant at Apex Pacific. Developing a way into internet marketing solutions is my field to help companies increase sales and profitability online. If you would like to learn more about Paid Search Advertising, please visit Apex Pacific at http://www.apexpacific.com or email service@apexpacific.com.
Subscribe to:
Posts (Atom)